Ask HN: What are we even chasing?

My answer was found by having kids. For me, one of the absolute best things about having kids was that it eliminated all doubt: I now had a 100% crystal clear main quest that trivially answers, "what should I be doing right now?" if I'm ever not sure. Everything else in life, especially my career, is just a side quest now.

Why am I working? Before kids I foolishly thought it had something to do with being part of a team that is going to really change the world somehow. Now I do it to make money. And by not fooling myself about the "change the world" nonsense, it's now very easy to not work past 5pm, not have Slack on my phone, and be wholly present with my family most of my week. It helps me pick working less over getting raises or being promoted to a position that will demand I'm always reachable. It helps me decide, "do I want to be doing this hobby, or do I want to play with my kids?" It helps me make hobbies more interesting by involving my kids. It helps me never feel like I'm wasting my time here. If I go months without working on some project or developing some set of skills, no problem!

You're supposed to enjoy the journey, not hyper focus on the destination. If the journey is not fun, the destination is not worth it, especially since you may never even get there in the first place.

Unprofitable startup I'm working for told me we're changing the world. I am all in. My health is getting deteriorated, I'm getting some extra weight. But it's well worth it, because my performance is 106%. I am also thinking about my team, because we're the family. I like small little things in life, like enjoying my $15 lunch credit (it's just a plain rice, plus GrubHub delivery and service fee).

One day I will get my promotion, so I can make even bigger impact. But for the next 5 years I should focus on self-education. We have unlimited access to Udemy courses, and my manager says it's a good starting point.

A semi-controversial take for OP and other commenters like OP: Try religion out.

These kids of questions and angsts are very normal and very old. Religion has been there to help with this for a very very long time. If not a daily/weekly practice, then the religious texts that you prefer may help.

For jews/christians, the Book of Job is a good starting place : https://www.bible.com/bible/1171/JOB.1.MEV (MEV lacks the ... poetry of NIV, of course, but is an easier starting place for laypeople, I think)

For hindus, the Bhagavad Gita is is another great starting place : https://www.hinduwebsite.com/sacredscripts/hinduism/gitasoci...

Other recommendations are welcome!

We are trying to create value for key stakeholders.

When does it end? It's always ending. And yet it is also always beginning anew each fortnight.

God I love this question. I ask the exact same thing at least twice a week. I use to have real depression over this issue.

I have zero answers for you. Personally, I learned to truly be ok with the answer "we don't know yet, but we're working toward it together". If you can somehow get to that point, you'll feel a little ease and maybe even a bit more connection with the rest of humanity.

I don't feel like most of humanity cares or even thinks about this in any regular interval, but I do. Might sound lame, but I feel like the right thing to do is contribute to meaningful work (space travel, medicine, sustainable energy, <noble cause X>) and focus on immediate problems in those areas.

People like you and I will never be around to see if humans collectively find good answers to these questions, but the same can be said about all the humans before us that got us to this point, and I'm truly thankful for what they built so far for us.

I'm 47. After worrying a lot about this, I came to the conclusion that the objective should be to be comfortable and that's it. If you have a roof over your head, can save some money and are able to travel and have fun, you've made it. Everything else is basically bullshit.

Also, don't create unnecessary problems for yourself - keep it simple. Don't have kids if you don't want to. Don't buy a car if you don't need it. Don't buy a huge house if all your need is 2 bedrooms. In other words, don't measure your success by external metrics.

I don't know what anyone else is chasing, but I know precisely what my primary goal is. I want to live a life of idle leisure. I'm 20% of the way to my goal now that I only work 4 days (32 hours) a week. It may be that I don't get to 100% until retirement, if I'm even able to retire at all. It may be that I have a setback and end up working 5 days again. It may be that I get extremely lucky earlier than that.

I know that my end goal is so unrealistic, I am very unlikely reach it if I try to make it in one step. Instead I'm always looking for small steps I can take to just get a little bit closer. And with that mindset, I have made real progress.

Get yourself to a therapist, and evaluated by a psychiatrist. Concerns around holistic well-being aside, it is an urgent practical matter for you to be able to sustain yourself.

For me, the combination of COVID, a soul-sucking employer (though with a fantastic team I miss very much), and being unable to see my family on the other side of the planet for three years was too much. I'd have been fired were it not for the fantastic team. I had almost nowhere else to turn, so I finally took the (extensive) advice to see a therapist. Between therapy and psychiatry I found what was needed to get myself out of the awful job and into one I enjoy, and I can be productive again.

Once sustaining yourself is worked out and the pressure is off, you can work on the more holistic aspects.

Good luck mate! Happy to talk further in the comments if you'd like.

Context for those who haven't read OP's replies below: https://news.ycombinator.com/item?id=34520883

Joy. "Men are that they might have joy." (2 Nephi 2:24 or so, in the Book of Mormon). Money doesn't drive it, but is a tool only. I have much more at my web site (in profile), including how I know this for myself. We can have peace and joy in this life, and eternal life in the world to come, starting now, based on our choices.

Sources of joy including learning, and service to others, especially family. In my church we have made promises to do this and it brings the most satisfaction in life, as far as I can see.

This also provides tools to handle the hard things in life (which can become growing experiences, to become our best, now and later on).

(thoughtful comments appreciated with any downvotes)

(ps: one way to serve others is by trying out https://justserve.org if it is available in your area -- a free site linking volunteers with community groups that can use volunteers.)

This is such a funny question. It's not a particularly uncommon one either, but I find it so peculiar.

Who's "we" here? Are you saying "we're" the same, you and I? Are you using the royal "we"? Are you a group of people running this same account? But I suppose I do know the answer to that question, "we" is the group of people like you that is still fervently participating in the rat race.

Live as you can, live as you should. There's not much else I or anyone else can really say. If you have goals, try to achieve them. If you fail, get back up. If you succeed, keep on going. What are we going after? We're just living. Is there an end? Unfortunately, yes. But don't take it so seriously.

Read, meditate, go see a therapist, maybe take some drugs. You'll figure it out.

You might be depressed out burnt out. You might be at a job that is demoralizing. For a while, I used productivity as a replacement for fulfillment, and work as a distraction from difficult parts of life.

I eventually realized that I was miserable, and focusing on productivity just made me better at being miserable fast. Some people get joy out of optimizing their life - I don't.

I get joy out of working with people I respect towards a shared goal. As long as it's not actively harmful, I don't care what that goal is. I found a team that I liked which scratches that itch. I spend my free time with friends and family, reading, and doing other activities that are just existing. It works well for me

Hello,

Enlightened ascendant being here, I have some perspective for you …

In the beginning, there is the discovery of meanings, then the self while at the same time the self relationships with everyone and everything else …

And then, for those aspiring or just damn lucky, a glimmering ray of light penetrates the monotonous gloom.

A meaning beyond self worthy of devotion.

This may rise or fall, be ever lasting or a series of elevated epiphanies, However without question the ultimate fulfillment of existential being is …

TO GO BEYOND SELF

TO BE MORE THAN THE SELF

To make consequences of your life out to be more than the sum of consumptive waste keeping you alive.

This is the ultimate human endeavor.

Btw, your self excellence comes by decades of determination, not a few years here and there.

First of all, these are valid feelings so don't just discard them. They are normal. They reflect your values. You want your life to have meaning, you want to have an impact on the world, you want to be happy. These are good things. They get you out of bed each day and motivate you.

Now, just learn to tone your emotional response to these thoughts from 100% to like 20%. Remember that your desire to grind is rooted in positive values, but don't let them run amok and take over your life. Acknowledge them, but realize they are not the be-all end-all.

Contentedness can be found doing things for other people, e:g if you have kids, if the software you work on helps others, if you do some caring for relatives, if you are a good friend. Meaning isn't hard to find IMHO but it involves doing things for other people! The happiest people I know do that so much, they're far too busy to have angst about "what's my purpose" . But human nature being what it is, we tend to do stuff for ourselves instead, which doesn't satisfy in the same way. I am guilty of that at times like alone else. The person I believe had the most smart things to say about this subject was Jesus. Whether he was the son of God or not is a topic for another time. ;) I happen to think he was, and is. Even for people who doesn't think he was, if you look at what he was reported to have said, it seems a lot smarter to me than anything said by any other human. Basically distills to "love your neighbour as yourself". Just my 2p, others may strongly disagree, and that seems OK to me. :)

We're yak shaving.

There's a simple algorithm, similar to the "Five Why's" technique[0] that uses a particular question[1] to elucidate the chain of intentions between a given behavior and it's deepest motivation.

Using this algorithm, it turns out that all behavior is directed toward achieving certain "core states". There are five of them and I forget exactly what they are, but um, Bliss, Oneness, Okayness, Being, and something else...

Anyway, as you might imagine, these "core states" are incredibly nice, and they are also not dependent on anything, so once you experience them through the process the original behavior is typically transformed in a deep and profound way.

So that's what we're chasing: these profound states of being.

The problem is that we are chasing them using very complicated and counter-productive and indirect methods. We are yak shaving.

Fortunately, these folks in Colorado came up with the aforementioned algorithm[2] and it's slowly spreading. I figure it's a pretty major advance in the history of psychology, eh? A short easy path to healing and happiness and growth...

[0] https://en.wikipedia.org/wiki/Five_whys

[1] Not to be mysterious, it's "What do you want, through having that, that's even more important?" but there's more to the process than just that question, please don't experiment without learning the whole thing first, okay?

[2] https://www.coretransformation.org/

> hoping we'll achieve X

You seem ripe to read 4000 weeks, which central point is that the finitude of life is both the reason why you are always running after something in the future, and why you shouldn't.

Strongly recommend

The pursuit of outcomes, or the search for fulfillment and satisfaction, is a fundamental aspect of human nature. It is natural to strive for goals and to desire to improve one's circumstances. However, it is also true that the attainment of a goal does not necessarily bring lasting satisfaction. This phenomenon is often referred to as the "hedonic treadmill," where people quickly adapt to new levels of achievement and return to a baseline level of happiness. The key to finding fulfillment in life may lie in finding a balance between setting and working towards goals while also finding contentment in the present moment and cultivating a sense of purpose. Additionally, it's important to be mindful that the pursuit of material things may not bring the ultimate happiness, it's also important to focus on experiences, relationships and personal growth

Most of the things I have bought, I've gotten used to, and brought me only short term happiness.

There are some exceptions:

- Financial stability for my family.

- Some musical instruments/equipment have given me lots of long term enjoyment. But I also have some stuff I only used a couple times.

- Trips. I love remembering the places I've visited and who I was with.

- Books.

Recommended reading: The Meritocracy Trap: https://www.amazon.com/Meritocracy-Trap-Foundational-Inequal...

> Our entire lives get spent pursuing outcomes.

Short-term outcomes: satisfy biological and psychological needs now.

Long-term outcomes: satisfy biological and psychological needs later.

Biological needs are pretty obvious (e.g., food).

Psychological needs are less obvious (what makes you happy). These can range from mere entertainment all the way to being creative.

For me the real thing is creation. Being creative makes me happy. Being a good parent makes me happy because that means my children get to be happy, and having and raising children is -for many people- part of what it means to be creative.

> Is there even an end to this?

Yes, there is. Individuals die. Species become extinct. Enjoy the ride, and do good, while it lasts.

"Yet when I surveyed all that my hands had done and what I had toiled to achieve, everything was meaningless, a chasing after the wind; nothing was gained under the sun.

A person can do nothing better than to eat and drink and find satisfaction in their own toil"

To shed some light on this question, which we all have at some point in our lives, I recommend reading Man's Search for Meaning by Viktor Frankl. It provided me a completely different way to see life, and whenever I forget, I go back to this book.

Purification — Deification — Theosis.

  6 Remember him—before the silver cord is severed,
    and the golden bowl is broken;
  before the pitcher is shattered at the spring,
    and the wheel broken at the well,
  7 and the dust returns to the ground it came from,
    and the spirit returns to God who gave it.
  8 “Meaningless! Meaningless!” says the Teacher.
    “Everything is meaningless!”
  ...
  13 Now all has been heard;
      here is the conclusion of the matter:
  Fear God and keep his commandments,
      for this is the duty of all mankind.
  14 For God will bring every deed into judgment,
    including every hidden thing,
    whether it is good or evil.

For me, it’s for the love of the game. I like being productive and being challenged more than I like being indolent.

I imagine pro athletes might feel the same way. You have to enjoy playing the game for its own sake. The joy of a championship only lasts a few days.

“ Restlessness is that desire to be filled and fulfilled. We all have it. We try to ignore at times, but still it remains.”

Theologians have been discussing this forever. Why have consciousness and a will with this built in restlessness? What is this all for?

You really poked all the religious and spiritual nuts with that question.

Why does there have to be an objective? Do the things you enjoy doing. Sometimes a bit of grind is enjoyable, sometimes it's necessary to afford to live.

I think of everything as things to pass the time until I die. If you spend a lot of time on things that you don't enjoy and they aren't a path to more enjoyable past times then reevaluate. Work less and hobby more and remember, the goal is not to end up with all the money, the goal is to maximize your time spent doing enjoyable activities.

You are creating wealth for shareholders, who are writing emails about cutting your job out because they can't afford a new boat due to the downturn. Get back to work you peasant. /s

Jokes aside, the rat race is a very American thing (maybe also a thing in other developing countries). To be very honest, most people wouldn't mind a layoff if it didn't destroy their ability to stay alive in this country.

There is a reason why more and more Americans want to emigrate to cheaper countries. They want to stay alive without being tied to an employer.

Simple to answer, hard to accept: we don't know what, but we chase because we are built to. The hopes and dreams for the achievement and the normalization after it are working as intended. It's the mechanism that keeps us from stopping. We rationalize the direction, but the truth is we have little freedom in choosing it. As an individual all this makes little sense, but as a species it has gotten us pretty far. And it has done so by making as many people chase in as many directions as possible.

Are you sure that you even want X? Perhaps it's a signal that you're pursuing the wrong things.

Consider Schopenhauer‘s telic vs atelic pursuits vis-a-vis happiness. Telic pursuits are those like you reference, badges of honor that have an end (job promotion, raise, bigger house, whatever). These are inevitably and ultimately unsatisfying. Atelic pursuits, on the other hand, have no end. Like a craftsman, you are always honing them, never “done”. These are where fulfillment comes from. Being the best [x] you can be. Father, runner, etc. The journey is the destination.

I just decided to focus on getting through life as comfortably as possible. Chasing after extra money I don't need doing things I don't want to just means subsidizing less hard-working people at the expense of my own well being.

If I were in the US and could make $500k for being a typical employee then I may have been more motivated. It's not that I don't have my own business plans, but I'm generally taking it easy outside of a corporate career.

Stop looking at the carrot. Enjoy now.

“Dead yesterdays and unborn tomorrows, why fret about it, if today be sweet.” - Omar Khayyám

Disclaimer: life may now contain booze and floozies.

It's all a layercake.

Everyone enters the layercake at different layers depending on opportunity/privilege/luck/etc and the idea is to ascend the layers. Not everyone chooses to play, not everyone wants to play, but the opportunity to is get as far up to the top as you can.

The higher the layer you are on, the more you get to benefit from the foundation created by the layers below and benefit from the opportunity above you.

Really, I'm convinced there's no permanent solution to this problem. People have long asked this question, the Bible and every major religion even has parts about this topic.

I'm quite convinced that the only solution is: to simply distract yourself from being aware of it. This can admittedly be hard at times, but it can also be quite easy at other times.

God..I hear ya. I'm at that midlife point where I'm realizing I'm probably not going to be a rock star or billionaire.

Nothing. You were given the gift of life which is random af in this universe. You come here. You go.

Use the time you have in a wise manner.

We are “multistaged” beings:

First stage: As Animals, we are chasing our impulses. It is just LIFE.

Second stage : As Rational Beings, we are chasing our "personal" desires/goals. Most people, most of the time, are content to feel the satisfaction and move on to the next one.

However, for some, sometimes, a voice emerges, a nagging voice. It says: "What are we even chasing?". The satisfaction is not there anymore. The wall crumbles, the void is overwhelming. Sometimes it is called depression.

Third Stage: This is what some would call “Spiritual”: as Spiritual beings, we are chasing...that void. Or more to the point, the void is chasing us (especially if we ignore it). Yes maybe it is not a "mere" (as you said) emptiness afterall. Maybe we should pay special attention to what this "emptiness" is telling us.

For me, it's about the process as much as the outcome.

I don't write code only because I want to achieve some distant future goal. I write code because that's part of who I am in the moment. I enjoy typing, I enjoy problem-solving, I enjoy building things, etc. Like a spider weaving a web, it has become part of my nature.

The beauty of humans is that we are general purpose machines, which can do a wide variety of things, because of how our bodies are, especially our hands.

The future of course is also important. Greater financial independence, learning new skills, improving one's character, meeting interesting personalities. All these of course are things we can hope for and strive for, but should also try to have reasonable expectations about, and avoid excessive entitlement.

There is no single answer. You search for and decide what makes life meaningful for you.

There are a lot of great answers in this thread, I particularly like inphovore and Waterluvian's, but yours might be different.

You need some minimal things to find happiness, enough food, shelter, and health. Sadly, in the US, we don't get those things, but there are places that can help you. You may need to move. You may need to live with family, friends, or strangers to get started on your journey. But, you must start your journey and only you can do it.

Read quotes from Mark Twain, The Obstacle is the Way, and The Conquest of Happiness.

Do something that brings you joy and embrace it -- this is particular hard for me. I'm still searching after 50 years.

  Seize life! Eat bread with gusto,
  Drink wine with a robust heart.
  Oh yes—God takes pleasure in your pleasure!
  Dress festively every morning.
  Don’t skimp on colors and scarves.
  Relish life with the spouse you love
  Each and every day of your precarious life.
  Each day is God’s gift. It’s all you get in exchange
  For the hard work of staying alive.
  Make the most of each one!
  Whatever turns up, grab it and do it. And heartily!
  This is your last and only chance at it,
  For there’s neither work to do nor thoughts to think
  In the company of the dead, where you’re most certainly headed.

To continually improve something (yourself or something in the world), or to chase goals, it kinds works. As we get closer or see improvement, our brains like that. Just be sure to chase the right goals. And it is a better plan than the alternative.

Making "cool shit" if possible.

The empty problem could mean you need a vacation or routine change.

I get this way in the winter too. Best of luck to everyone feeling this way right now. These feelings are mostly temporary. 3 weeks vacation to a new climate is nice. YMMV.

If you want a somewhat existential answer, I treat my life like I treat my art. It's open for interpretation but I know what I'm trying to say with my life. Figure out what you want your life to say and create it as best you can.

I'm just passing the years until I die. Seems to be working alright for me.

You might enjoy a bit of Camus. https://en.wikipedia.org/wiki/The_Myth_of_Sisyphus

Life is what happens when you’re busy making other plans. - John Lennon.

Read Viktor Frankl's "Man's Search For Meaning"

Read some philosophers who have didicated writings handling those topics. It might change your views on the matter in a more meaningful way than HN crowd. I would try to find something, I am passionate about and try to use my skillset in that area. There is plenty there [1]. Personally, I try to make the world just a little better and keep my physical and mental well being in check.

[1] https://80000hours.org/

The answer is dopamine. That’s what your brain is after

I watch deer wandering past my property and their goal is to just EAT something and not be killed by something.

We're basically that with video games so it's more fun.

Happiness, or avoiding unhappiness. That is the true goal of every goal.

I would advise you go to your experience. Not thoughts and ideas. But directly to your experience and figure out what you want to.

To find happiness, first one must gain clarity about the one who is finding. If we can see that one we call "I" very clearly then the attainment of happiness is going to be easy.

If the question is unclear, the answer will be unclear or completely wrong.

Experiences I guess?

I wouldn't really say I am specifically chasing anything.

If I had to pick something, then I guess I'd say I'm chasing what makes me overall the most happy.

  Life's a piece of shit (Oooh)
  When you look at it
  Life's a laugh and death's a joke, it's true (Oooh)
  You'll see it's all a show (Oooh)
  Keep 'em laughin' as you go
  Just remember that the last laugh is on you (Oooh)

If you don't enjoy it, don't do it. There are plenty of opportunities in life you can find you at if that's something you are after.

Yes there is an end, when you die. We aren't chasing life, we are running away from death. All that we really have is the current moment.

Try not to let the negative feelings overwhelm you. You can experience them, but let them flow over, around, and past you. Stay connected to your physical body in the present moment. Don’t focus so much on what’s ahead or what’s behind. Every moment is a fresh new moment and experience.

Suggest you try meditation. And maybe make some room for frivolous, creative activities, if you can.

You're already at a place where you can be content with what you have. There is nothing you need to pursue, you already have it.

> What are we even chasing?

I think I'd be more interested to hear _why_ people are chasing [insert thing-to-chase here].

I view my work life to be a sandbox game. Like Minecraft, you can build w/e and be whoever. In the end it doesn’t really matter.

In my personal life, I do the things I enjoy. Try not to suppress desires, instead be open to the world and let life happen.

Therapy can help you figure out these kinds of feelings you have, I highly recommend it!

We're all matter: it matters, antimatter, dark matter and the most important matter: doesn't matter.

Humor and being kind, become a Buddhist since it doesn't matter but that's important.

I think we should pursue "human flourishing." What that means for each individual will be very different. It could be enjoying time with family and friends, creating or appreciating art, being involved in sports, gardening, raising animals, discussing philosophy or theology, electronics, cooking, etc, etc. The point is to flourish in this precious life.

On the societal level, I think promoting human flourishing means first making sure everyone's basic needs are met (shelter, food, clothing, healthcare).

The next step for society to promote human flourishing is to give people more time away from work to pursue their own things, and to that end I'm a proponent of the 4 day (32 hour) work week replacing the standard 40 hour work week.

Another important step in promoting human flourishing is for towns to design physical spaces to encourage community and satisfying daily rhythms. There should be more places like libraries, local cafes, community centers, parks, etc where people can meet with other people. And there should be a concerted effort to reduce the need for cars. Places that are designed to encourage walking and biking are generally more pleasant than places that are designed around cars. There's less paved space for highways and parking lots, and more space for interesting places to visit along with more greenery. Not to mention the gentle exercise.

I think there's more our society can do to promote human flourishing, but those are big ones. The biggest point is that capitalist societies, especially the United States (the heart of capitalism), prioritize profit over human flourishing. Sprawling highways, homelessness, financially brutal healthcare, inadequate paternity leave, and bad work/life balances are all things that can be changed if we, as a society, want them to be changed. But to do that, we have to stop doing what capitalists want and instead build what we want.

CS Lewis captured this perfectly in his essay " The Inner Ring". TLDR: there is none.

>As long as you are governed by that desire you will never get what you want. You are trying to peel an onion: if you succeed there will be nothing left. Until you conquer the fear of being an outsider, an outsider you will remain.

>If all you want is to be in the know, your pleasure will be short lived. The circle cannot have from within the charm it had from outside. By the very act of admitting you it has lost its magic.

>You merely wanted to be “in.” And that is a pleasure that cannot last. As soon as your new associates have been staled to you by custom, you will be looking for another Ring. The rainbow’s end will still be ahead of you. The old ring will now be only the drab background for your endeavor to enter the new one.

https://www.lewissociety.org/innerring/

At the end of the day… it’s night and you missed the day.

We’re not doing this for some reward at the end. It’s only worth doing if it’s worth doing as you’re doing it.

it turns out that the glitter of this world offers no lasting happiness

this is perhaps evidence that you, the real you, the deep down you-you, is not of this world

An abundant and exciting future amongst the stars

Excellent point.

Humanity has made all of our basic needs (shelter, food, water, land) inaccessible without lots of money. And, so we're forced into being slaves of govt and capitalism for most of our lives to earn a living. It's just something we have to accept. The material standard of living (as far shelter goes) has been dropping for the last 50 or even 200 years now, so people need to work harder and harder to reach basic needs.

There's no end to it until you've got more than enough investible assets to cover your future rent. and since there's no real such thing as land/house ownership, it makes that even harder.

I'm not chasing anything. I'm just enjoying travelling the path and seeing where it leads me.

Why should we achieve X and then be content forever?

It's not like we eat a really good meal and are never hungry again!

Empty spaces, what are we living for?

Abandoned places, I guess we know the score, on and on

Does anybody know what we are looking for?

Safety.

Happen constant race, of good guys vs bad guys. And good guys should constantly be better to win.

Greetings from Ukraine!

I'm making a video game and once I'm done with the video game hopefully it's fun

Some say "x" is always "less pain". Less pain for you or your loved ones.

Escaping the matrix is the aim.

You could be suffering from depression, and it may be worth speaking to a doctor.

For contentment, your actions need to reflect your values.

There is no end - it’s all a strange loop.

Learn to have fun while looping?

Read Marx (for real, not just skimming) then the Bible (for real, not just skimming). Worked for me.

The same question Arjuna asks Krishna in the Gita

This is something you need to ask yourself.

This is my all time favorite HN post. I actually tweeted it. Thanks to everyone who answered.

What exactly are we going after?

Money. And lemme tell you, have lots of it is totally awesome.

SMBC answered this, sort of.

https://www.smbc-comics.com/comic/oops-4

Of course, death.

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