YouTube Premium means you are paying YouTube for content made by someone else than YouTube, while YouTube generates lots of ad revenue from non-Premium users. Makes me feel I’m compensating the wrong person. I wish a higher percentage of my fees go directly to video makers and that they indicate clearly how much I gave each creator.
Premium views pay out a lot more according to LinusTechTips [0,1], and early on it was paying out based on watch time, so hugely disproportionate payouts happened[2].
0: https://linustechtips.com/topic/928915-does-ltt-actually-mak...
1: https://twitter.com/LinusTech/status/1486935690315112455?s=2...
2: https://youtu.be/Rh5hL47z2us?t=434
Youtube is my living, Premium pays out a LOT more than ads do per view. It might be nearly 3X for me. So a Premium subscription definitely helps out the creators, a lot more than even watching ads.
If you don't mind sharing, how does Premium income compare to say Patreon?
Going from 1-10 cents per view to 3-30 cents per view (and this is generous, some estimates put the low end at 2/10 cents per view) doesn't seem that big of a deal. Encourage your subscribers to buy a single $5 superchat/superthanks/1 month membership instead (of which you get $3.50) every so often instead and continue to enjoy a life of improved sanity from no ads via adblock without paying an egregiously large monthly fee for Premium.
But viewers don't want to have to be constantly bombarded with "encouragement" for superchats. It's a bad experience no different than an in-video sponsored read, or any other YouTube ad.
I don't disagree, and I wouldn't suggest a creator constantly bombard it. (However, that might be most effective, as constantly bombarding with "like and subscribe" seems to be, though personally for me I don't tend to watch channels that do that and for the random videos I do see where they do, it's often skipped by sponsorblock.) However I think if a creator wants to be honest with their viewers that they will stop creating unless they can receive $X across ads/premium/superchats/patreon/as many options as they can, rather than trying to bully them into thinking the only choices of support are an absurd premium fee to the platform or psychological self-harm by enabling ads, that is a good thing. As would be their decision to actually stop spending their time doing something that isn't worthwhile to them if they can't make it. Meanwhile other creators will happily go on creating high quality stuff for free because they don't care about making money that way, and youtube itself will be fine as even adblocking users, who also never directly monetize another way, contribute enough indirect revenue (user profiling, algorithm shaping, user growth, recommending...) to the rest of google's empire that it doesn't matter. (And if they do monetize ever with e.g. a single $5 superchat once in a blue moon, google's $1.50 cut of that, even after their expenses of payment processing, can make up for quite a lot of missed ad impressions.)
According to many creators, YT premium views are extremely lucrative for them.