Hmm close but not quite, IMO. That all happens, but this article is about Google's tendency to actively defend their monopoly over the "Ad Exchange" market, which is how publishers (newspapers) are connected to buyers of advertising space (advertisers, both brand advertisers like Coca-Cola and performance advertisers like mobile games). It's nothing complex, just the same ol' man-in-the-middle racket that impoverishes both sides as they skim off the top, confident that neither party can go to a competitor.
https://static.googleusercontent.com/media/www.google.com/en...
https://en.wikipedia.org/wiki/Jedi_Blue
They very much are trying to muddy the waters here, so no hate for the misunderstanding. This is the third active anti-trust suit they're currently involved in, after all! Also, as always: AFAIK ;)