>In 2015 Google’s parent company Alphabet retired the old motto, now substituting for it “Do the right thing.” The old motto was better. Negation has advantages that positive assertions lack.
Setting aside the specific case of Google, while I think the author makes a strong argument for the value of negation, particularly for institutions, there's also something enervating as an individual about trying to do nothing wrong, rather trying to do good. It's so easy to self criticize, to second guess oneself, and ultimately let anxiety and fear of "doing the wrong thing" take hold. I think most people would be better served by seeking to do the right thing, rather than merely not being evil.
It's not about prescription vs proscription. It's about right being loaded in the corporate ethos in the same way it is in the fascist one - what is evil cannot be good, but what is right in the eyes of the law can in fact be evil.