andyjohnson0 2 days ago

Thanks for posting this. I found the style and colours very refreshing compared to contemporary minimalism.

However I'm struggling to parse the round object in the first Switzerland poster. Anyone care to help me out?

  • netsharc 2 days ago
    • matttproud 2 days ago

      I presume this is hat a based on the ribbon.

      Note: That link's (actual) photographs seem to suggest that the topic was not adequately researched or generatively produced.

      Namely the photo with the caption "The Origin of Swiss Traditional Dress Photo by Cabinet Card Gallery" contains a sign within some words that indicate that even though these are Swiss people in the photo they are actually wearing costume to celebrate Austrian traditional costume of the region of Styria. The hints are "Steirisch" (Styrian) and "Buachstoana" (looks like a phonetic spelling of a Bavarian/Austrian dialect word as opposed to Swiss German and "Verein" (club/association). If someone could expand the "erh." abbreviation in a period-correct way, that would probably be definitively telling. This also doesn't resemble much of the Tracht I have seen worn at festivals in Switzerland either (regionalisms aside).

    • JKCalhoun 2 days ago

      I assumed a hat (there do appear to be two trailing ribbons coming out — gives me a "Heidi" vibe).

    • andyjohnson0 2 days ago

      Thanks. I'm going with the hat theory.

  • smelendez 2 days ago

    It’s rare to see contemporary advertising that’s so clearly the work of one artist.

matt_kirkland 2 days ago

There's a volunteer-run TWA museum in Kansas City that has a bunch of these! Very cool to see a bunch of their marketing materials together, they produced a lot of interesting work.

  • tylerflick 2 days ago

    If you’re in KC be sure to check out the TWA rocket in downtown too.

os2warpman 2 days ago

>Klein's influential posters still look extraordinary to this day and "define the excitement and enthusiasm of the early years of post-war air travel."

I wish they were influential.

Modern corporate messaging is.... not influenced by these works.