sales is a really interesting breeding ground for the first wave of vertical agents:
- success metrics are well-defined (did we get an email response? did we book a meeting? did we move a deal down the funnel?)
- enterprise sales is about getting a reasonably well-defined process working at scale. sales reps have to deeply understand enablement materials (what problems does my employer solve? what other companies have those problems?), qualify prospects relentlessly, and talk to lots of potential buyers.
- it's knowledge work (writing emails, preparing documents, communicating with counterparts over video call, etc.) that is mostly about aggregating information at scale. the really good sellers take rigorous notes and ask thoughtful questions.
Assuming they have the right information in context (hard work but not complex), LLMs are quite good at this work. And we think we're taking a pretty unique position in that we're not trying to replace top-of-funnel email drafting (this is somewhat trivial & also not that useful), we're making it significantly easier for sellers to find & utilize the information that enables them to do their jobs effectively.
disclosure: i'm an eng on this team
sales is a really interesting breeding ground for the first wave of vertical agents:
- success metrics are well-defined (did we get an email response? did we book a meeting? did we move a deal down the funnel?)
- enterprise sales is about getting a reasonably well-defined process working at scale. sales reps have to deeply understand enablement materials (what problems does my employer solve? what other companies have those problems?), qualify prospects relentlessly, and talk to lots of potential buyers.
- it's knowledge work (writing emails, preparing documents, communicating with counterparts over video call, etc.) that is mostly about aggregating information at scale. the really good sellers take rigorous notes and ask thoughtful questions.
Assuming they have the right information in context (hard work but not complex), LLMs are quite good at this work. And we think we're taking a pretty unique position in that we're not trying to replace top-of-funnel email drafting (this is somewhat trivial & also not that useful), we're making it significantly easier for sellers to find & utilize the information that enables them to do their jobs effectively.