A related dynamic: even getting attention requires increasingly fantastical and absurd content. You basically have to lie about what your product is capable of because your competitors are. If you're making an app to find and save recipes, you have to pitch it as an AI chef that will find delicious, customized recipes that will cure your diabetes while also making you last longer in bed. There's so much mania right now that your traction will outpace any public criticism or scrutiny, and you'll get acquired by Amazon for $50M within a couple years. Crazy times.
A related dynamic: even getting attention requires increasingly fantastical and absurd content. You basically have to lie about what your product is capable of because your competitors are. If you're making an app to find and save recipes, you have to pitch it as an AI chef that will find delicious, customized recipes that will cure your diabetes while also making you last longer in bed. There's so much mania right now that your traction will outpace any public criticism or scrutiny, and you'll get acquired by Amazon for $50M within a couple years. Crazy times.
We need vibe marketing