You would be surprised how many people on Earth experience extreme cold and die because od it. It's much more deadly than heat. Spreading fear over heat looks like propaganda to frighten people's mind.
https://www.thelancet.com/journals/lancet/article/PIIS0140-6...
https://ehp.niehs.nih.gov/doi/pdf/10.1289/EHP9835
https://www.nature.com/articles/s41591-022-01872-6
https://www.sciencedirect.com/science/article/pii/S001393512...
https://www.sciencedirect.com/science/article/pii/S266660652...
A couple of years ago I was read news articles about heat waves so severe that birds were falling down the sky. Pretty apocalyptic.
https://www.telegraph.co.uk/global-health/climate-and-people...