jubilanti 2 hours ago

Tracking the person who stole your bike IS stalking, just a socially acceptable form. That's the point.

  • wavemode 1 hour ago

    There are plenty of GPS trackers which can be used for anti-theft purposes. AirTag isn't designed for that, largely because Apple doesn't want the bad PR.

    • m463 24 minutes ago

      Also, if you have an apple device stolen, they don't help you.

      But if it is unlocked, I don't think apple will do anything for you with the device. If it comes in for service they won't confiscate it, I think they'll work on it.

      It is all on you. You should lock it, enable find my and do remote erase/etc.

  • IncreasePosts 10 minutes ago

    Not really, it is just tracking your bike. Theoretically someone could have thrown the bike in a dumpster, which went in a trash truck and you aren't tracking any body.

Barbing 17 hours ago

Photo of the device on MacRumors (who intentionally didn’t publicize its release): https://macrumors.com/2026/10/13/elevation-lab-airtag-silenc...

  • kotaKat 14 hours ago

    Feels oddly concerning and complicit that MacRumors would willingly say “yeah we knew it existed but we didn’t want to publicize it” to let them slip it into the market in the first place.

    If only journalists wanted to try to do their job instead of regurgitating Bloomberg’s trash rumors.

    The standards you walk past are the standards you accept, and MR must accept that stalking is cool.

    • hluska 9 hours ago

      Did you actually read the article? It’s very critical of the technology. It feels ‘oddly concerning and complicit’ (not to mention disingenuous) that you are totally unaware of the criticisms within it. In absolutely no way does this article promote stalking. If you read the article, your reading skills need a lot of work.

      If you didn’t read the article, you’re a troll.

      • kotaKat 9 hours ago

        Yes, I read the article.

        "We did not cover the launch of the Elevation Lab Silencer because we didn't want to publicize an accessory that does away with the AirTag 's anti-stalking feature"

        So they knew it launched (from Elevation Lab announcing it) and decided not to run a story at that time to criticize it themselves... try again?

        Running a story after the product is pulled and the outrage launches is a bad look for the entire tech press out there that let it slide.

        • BobaFloutist 5 hours ago

          Possibly they didn't want to publicize it because they were worried that their platform would lead to more people buying and misusing it?

        • neaden 3 hours ago

          Do you think if a stalker found out about the AirTag silencer from an article they would decide not to use it because the article was critical? They made the choice that publicizing it would lead to harm, so didn't.

        • wavemode 1 hour ago

          Streisand effect... why would you write an article about a product you don't want people to know about? What end result would you foresee in doing that, logically?

    • chaps 3 hours ago

      You expect way too much of journalists. Mostly rightfully so, but -- it's not really possible for journalists to publish everything they know. Going through the editing, investigation, cuts... it's just not tenable.

  • windexh8er 49 minutes ago

    I own one of these and wish I would have bought more. It's very handy for luggage and equipment that you don't want people alerted to an airtag. I use Elevation Labs Vault (10 year) and Capsule (5 year) products which are very high quality products. I stash the tag in a location on all of my recreational vehicles / trailers. I would have removed the speaker from the tags anyway, but this makes it a 30 second product. I'm sure someone will 3D scan the unit (it's very simple) and the pin can easily be machine. I think their pin design was bad anyway as it gets jammed in the tag and there's no nub to twist and pull it out. Definitely an oversight in their design. Even if they have a patent on it working around it with a better design is trivial.

Johnny555 2 hours ago

We have removed the product and will use our patent on it to prevent anyone else from making one in the future.

Doesn't the patent just document how it works so individuals can create and release 3D models of the device so anyone can create their own?

  • TZubiri 1 hour ago

    yes, but they would be able to take them down from stores

    patent is already out, so that damage is done

    it’s also a small damage, the issue is convenience and mass sale to consumers, it’s like disclosing meth recipes, if you want to figure it out it’s possible, but responsible companies try not to reproduce that massively

bob1029 17 hours ago

> We have removed the product and will use our patent on it to prevent anyone else from making one in the future.

I am not sure I follow the unique technological aspects of this solution. The last time I needed to silence a beeping contraption, I broke out the cordless drill and ran it through the offending PCB element. Air tags seem affordable enough to practice this operation a few times. Not sure what is actually protected here.

  • nomel 2 hours ago

    It's all from people not understanding the very trivial technology that is the hardware of an AirTag. Most tech is magic to most people. To be fair, fact that we use electric fields to bend a literal crystal, to make sound, is pretty damn magic. :)

    Anyone that knows how a speaker works also knows how to silence an AirTag, without instructions required. Anyone that wants to silence an AirTag can just find one of the hundreds of videos on youtube [1], and spend some minutes carrying out the act.

    The removal of this product will stop exactly zero people from silencing an AirTag, besides those that are probably doing it for legitimate purposes. For example, I silenced the one in my car, because I was tired of it constantly beeping anytime someone with a iPhone drove with me (including my family).

    [1] https://www.youtube.com/results?search_query=how+to++silence...

amelius 3 hours ago

> and will use our patent on it to prevent anyone else from making one in the future

What prevents anyone from selling a device but distributing the software through a separate channel?

  • beAbU 2 hours ago

    What software? It's a pin you strike with a hammer to pierce the piezo speaker within.

    • amelius 2 hours ago

      They patented the hammer and nail?

      • JumpCrisscross 2 hours ago

        FTFA: "The Silencer had a pin located where the AirTag speaker is. The device description instructed users to remove the AirTag battery, apply the Silencer, and hit it with a hammer to cause the pin to pierce the AirTag 's plastic cover and the speaker below."

        The device helps you aim the nail and then, presumably, makes a watertight seal around your now-punctured AirTag.

orliesaurus 16 hours ago

What's the best thing to track bike thieves these days? I own 6 bikes (yes one for each type of road I ride ..) and I have never found a good solution?

  • teen 16 hours ago

    tile tracker, it's airtag, but doesn't do the stalking warnings if you sign an agreement

    • xtiansimon 12 hours ago

      Except you have to use the naff Life360 app.

  • jareklupinski 12 hours ago

    paint them so they look undesireable

    • mikestew 2 hours ago

      Doesn't really answer the question that was asked, though.

kqp 59 minutes ago

So, reading between the lines, somebody pressured them hard but they’re providing instructions to DIY instead?

serf 2 hours ago

I don't want weaponization of patents regardless of how much "Think of the Children!" and "We must defend the public!" is injected.

white knight with a sword made of patent lawsuits doesn't exist in my world.

It was good of them to decide to stay away from producing the product they realized they didn't want to exist, they should have stopped there instead of villainizing themselves by self-deputizing.

Perenti 18 hours ago

The "read more" link points to the same page. There is no more to read apparently. Why does this seem suspicious?

  • troupo 18 hours ago

    It's likely a Wordpress page with a "read more" plugin/functionality that is as unworking as it has always been.

steve_taylor 17 hours ago

Their AirTag Magnetic Mount is arguably just as "dangerous". It can be mounted to the underside of a car in one second and no one inside the car will hear it.

  • TeMPOraL 17 hours ago

    Yes. Magnets and duct tape are particularly dangerous combination, too, and even cheaper.

    • probably_wrong 16 hours ago

      There's a point that comes up often when discussing locks (what's their point if they can easily be opened and/or cut?), namely, that they help keeping honest people honest.

      Yes, duct tape exists, but a determined stalker has much better tools anyway. The point is rather the "amateur" stalker, the one who didn't leave the house planning to stalk someone but suddenly decides to attach their backpack tag to someone's car.

      Still worth pointing out that the mere existence of the Air tag enabled a level of stalking that didn't exist before.

  • nozzlegear 9 hours ago

    You'd probably get the notification pretty quickly though, assuming the installer didn't use whatever "silencing" tech this post is apologizing for. My wife usually leaves her purse in the car, and I get the "[Person's] AirTag is moving with you!" notification whenever I leave the house without her. I keep forgetting to trust it or whatever.

IncreasePosts 4 minutes ago

You can already stalk ..I mean find lost bikes... easily using the air tag network. Silencing the speaker is a weak way to defeat anti tracking measures, because anyones iphone will still alert them.

A better way would be to have a large number of virtual air tags which a device rotates, and also have a device which never sets the separated status byte.

lifeisloving 18 hours ago

Do Iphone users get notifications everytime an airtag is nearby them??

  • jaredwiener 18 hours ago

    If an unrecognized AirTag is following you, you'll get a notice.

    I'm not constantly notified that my keys are with me. But if you stuck an AirTag in my backpack, my phone would tell me.

  • forsalebypwner 18 hours ago

    No, only if an airtag that's not theirs follows them for an amount of time

  • msteffen 18 hours ago

    Yeah, I forget the wording but there’s a notification like “so-and-so’s AirTag is near you and they can see where you are.” My spouse put AirTags in our baby stuff and I get them whenever I’m using it.

    • grumbelbart2 17 hours ago

      It's also other devices. I used to get a notification that my wife's AirPods would be following me. It only got silenced when we formed an Apple family.

  • kalleboo 18 hours ago

    You get a notification when an AirTag is following you for some time, but the AirTags owner is not near it. It's meant to detect someone slipping an AirTag on you without the false alarms from, say, taking a walk with a friend who has one in their backpack.

    • froh 18 hours ago

      Wait so a thieve an eye with an iPhone who steals my expensive bicycle that I have tagged with an airtag Is receiving a notification that there is an airtag "following" them nearby?

      • cicko 18 hours ago

        Yes, the moral of the story is - don't steal expensive bikes if you don't want to get spammed by notifications that the bike is following you.

        • klipt 17 hours ago

          With the side effect that the thief can easily find and remove the tag.

      • gbalduzzi 18 hours ago

        Yes. The alternative is to have stalkers using hidden airtags

      • Barbing 17 hours ago

        They always talk about lost items in their marketing. They don’t talk about theft prevention or finding pets or anything. Gotta go for a mini GPS tracker or something for protecting $$$$(+) bikes (which should never leave one’s sight anyway).

        • TeMPOraL 17 hours ago

          > They don’t talk about theft prevention or finding pets or anything.

          In particular I'm guessing you can't use it to track your kid's backpack either; for that, you should instead buy your 7yo their own iPhone.

          > Gotta go for a mini GPS tracker or something for protecting $$$$(+) bikes

          The same one actual stalkers would use?

          • dwaite 17 hours ago

            > In particular I'm guessing you can't use it to track your kid's backpack either; for that, you should instead buy your 7yo their own iPhone.

            You can - there will be spurious phone notifications and audible notifications.

            • TeMPOraL 17 hours ago

              Meaning: you can't, because the point of it is to help protect your kid (or, more probably, help find their backpack when they absent-mindedly lose sight of it), not to spam teachers with notifications and disrupt everyone with random beeping.

              • hluska 9 hours ago

                If I just say that you’re the smartest person ever will you stop this? Your point has been made over and over again… just like every single time I read you.

          • kalleboo 16 hours ago

            They've set the nuisance limits just high enough that they work for tracking your kids, I think it has to be away from the owner for 24 hours

          • Barbing 16 hours ago

            >The same one actual stalkers would use?

            Right, like “cut your dinner with a knife, the one actual murderers would use.”

            They had to balance needs of us owners of things and needs of abused partners and the general public. Other trackers have been available long long before AirTags and haven’t gone away since Apple’s introduction.

            As it stands, plenty are still very upset about the existence of AirTags. Especially given the ease of disabling the speaker and the lack of Android notifications at launch.

    • mahboi 18 hours ago

      So what good is piercing the AirTag's speaker?

      • dwaite 17 hours ago

        It stops the audible notifications for people who aren't looking at a phone screen.

      • tuvix 17 hours ago

        They also ring when a non-associated iphone is moving with them for some time.

      • kalleboo 16 hours ago

        Android users

        • mahboi 7 hours ago

          Supposedly Apple opened this up to Android already

          • philipkglass 6 hours ago

            They have. I got a warning on my Android phone recently because I was traveling overnight on a train and somebody in a neighboring room had an AirTag.

  • drusepth 18 hours ago

    Not sure about on iPhone but Android definitely alerts you if an unknown airtag follows you while moving.

  • nazgul17 18 hours ago

    We have AirTags registered to my wife's account because I use Android. I have one in my work backpack, and every morning I get a notification that an unknown tracker is following me. I wish there was a way to silence the warning for that specific tag.

    • sparqlittlestar 18 hours ago

      My husband's "shared" his with me and now I don't get warnings anymore, but we're both on iOS

    • gfody 17 hours ago

      this is the perfect use case for a little faraday baggy

  • pnw 18 hours ago

    Yes, within about 30 minutes. They are basically useless for theft prevention as a result. Apple nerfed the functionality after someone used it for stalking. You'll notice there is no mention of theft prevention in the marketing materials anymore.

    Apple even provide a handy Android app for locating them.

    https://play.google.com/store/apps/details?id=com.apple.trac...

    • Gigachad 17 hours ago

      There never was mention of theft prevention. The release day marketing was about losing your keys in the couch. Day one ios would alert you if a tag was tracking you but it took a while for them to collaborate with Android on it.

      The societal harm from allowing cheap silent tracking of people is greater than the benefit of recovering stolen bags.

      • gfody 17 hours ago

        maybe they could set something up where local pd handles the tracking if/when necessary

        • RIMR 2 hours ago

          That sounds like yet another reason not to use AirTags, since they now give location access to the authorities...

          No, I do not want the solution to this problem to be adding AirTags to the government panopticon.

    • ncr100 17 hours ago

      Android 6 and up has in unbuilt support, per that app

    • Krasnol 16 hours ago

      > Apple even provide a handy Android app for locating them.

      Took them half a year and public pressure to develop something. 3 years for a joint standard (DULT) with google after google developed something by themselves.

      There is always pressure required for those things...

    • pessimizer 1 hour ago

      > after someone used it for stalking.

      Many, many people used them for stalking. I personally know somebody whose estranged husband did. I try to keep myself pretty ignorant of Apple products, and it was the first time I got a detailed explanation of how they worked.

gorgoiler 17 hours ago

The article linked to from The Verge is a good one, with quotes from EFF and Elevation Labs themselves.

https://sixcolors.com/post/2026/10/silencing-airtags-enables...

The outrage feels misplaced. The way to stop evil people abusing your global track-anything network is to not have a global track-anything network. Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.

Imagine if Meta did this instead. They could network their smart glasses and leverage their ubiquity to help people find lost pets — but strictly only lost pets, not people — but then Something Labs might ship a tool to make a person's face look pet-like enough to turn Find My Pet into Find My Ex.

  • TeMPOraL 17 hours ago

    > The outrage feels misplaced.

    Agreed.

    > The way to stop evil people abusing your global track-anything network is to not have a global track-anything network.

    Or, to have a global track-anything network, and recognize this is the wrong level to try and solve the abuse problem.

    > Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.

    Nah, they knew about this from the start - that's why they nerfed the whole design to the point it barely has any use case; otherwise they'd be buried with complaints and horror stories and media criticism, and the device would've never reached the market.

  • otikik 17 hours ago

    > leverage their ubiquity

    We live in different worlds

  • JumpCrisscross 2 hours ago

    > Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet

    iPhones notify you when someone else's AirTag is following you.

compsciphd 13 hours ago

I've said before, apple should just create a law enforcement mode that one can turn their air tags into. When in law enforcement mode, the tag will not report to your page, but law enforcement can go through legal channels to get the devices location.

To put a device into (or out of) law enforcement mode, can only be done over bluetooth (i.e. in proximity to device)./

  • BobaFloutist 5 hours ago

    This would work great if law enforcement was interested in recovering stolen goods.

    • wavemode 1 hour ago

      Law enforcement usually are interested in recovering stolen goods, when you have evidence of where the goods are via GPS. Or eyewitness or video evidence of who has them.

      Where people often get disappointed is when all the evidence they have is "my [object] is gone!" and they expect the PD to send out a full forensic team.

  • clunkclunk 2 hours ago

    Based on how many issues we have with police using Flock for their own personal issues, I think this may not be a great solution either.

atemerev 17 hours ago

I wonder why no one writes that all UWB devices - airtags, phones, headphones - form the opportunistic P2P network perfect for mass surveillance. Best case scenario, all phones and airtags can be localized on demand by FBI - yes, the current one. Worst case scenario, by FSB.

kylec 18 hours ago

Nice apology, though weird flex about their expensive bikes in there

  • elictronic 17 hours ago

    The average person doesn't think about bikes of the ring ring variety costing 15k dollars.

  • seizethecheese 7 hours ago

    I don’t know, the expensive bikes explained the need for the tool.

  • dgellow 2 hours ago

    How is mentioning their valuable bikes a flex?

dgellow 2 hours ago

That’s a pretty good apology post. No corporate bullshit. Kudos

Krasnol 16 hours ago

I can't really understand how one could have been so naive to not see the obvious misuse of this thing in the first place. AirTags started 2021 and the backlash was spectacular. Did they forget about it?

...or didn't they care, like Apple, and just cashed in before the shitstorm?

jrflowers 16 hours ago

> use our patent on it to prevent anyone else from making one in the future

lmao “In lieu of direct sales we will be recouping the cost of our hammer-as-a-stalking-accessory patent through litigation”

cloudie78 17 hours ago

Call me dumb I still don’t understand what exact problem these clowns were trying to solve

  • occz 17 hours ago

    It says right there in the blog post - bike theft prevention.

    AirTags are less useful for that use-case right now since the bike thief will get notified of the existence of the tracker on the bike once they transport it, and are hence prompted to find and remove the tag.

    • avhception 17 hours ago

      The blog post said bike theft prevention, yes. I'm not familiar with the ways AirTags work, so I had absolutely no idea how "silencing" an AirTag would help with that. I actually came here to the comments in the hopes of finding an explanation (which you thankfully included).

      • TeMPOraL 17 hours ago

        I think half the comments still miss what the "notified" part means. It's not jut an iPhone notification that a tag is following you. The tag literally beeps loudly, to help the thief locate it.

  • mbreese 17 hours ago

    I think the idea was to intentionally disable the speaker in an AirTag you own. The use-case that I think they were describing would be to make it more difficult for a thief to find the AirTag and remove it. Thus, you'd be able to track your stolen bike for longer (and have a better change of finding it).

    Of course, this would also make it easier for someone to disable a speaker and track a person without their knowledge, making it more difficult for that person to find a stealthy AirTag.

    I'm not surprised that someone didn't think this through. I am surprised at how many people this must have gotten by to make it into production. You'd think that with any AirTag related product, privacy would be more central to the planning.

    • elictronic 17 hours ago

      Probably 2-3 people. From a random search online it looks like the company has about a dozen employees.

    • cloudie78 17 hours ago

      Ah okay yeah that makes sense

      Was missing the “make it more difficult for a thief to find the AirTag and remove it” part.

      Cheers!

    • dwaite 17 hours ago

      The audible tone can interfere with other stalking-adjacent use cases - for instance use for pet tags, for tracking children's backpacks, and so on.

      It actually doesn't help as much for anti-theft, because a thief still might be smart enough at this point to check their phone for AirTag notifications. The audible tone may not even hit in a theft instance.

altmanaltman 18 hours ago

> Elevation Lab stops selling its AirTag “silencer.”The tool, which Six Colors recently slammed as “appalling,” pierces the AirTag’s speaker, preventing it from emitting sound. While Elevation Lab says it designed the tool to prevent thieves from detecting the presence of an AirTag, it also disables an anti-stalking feature that audibly alerts people when an unknown tracker is following them. > Elevation Lab says it has stopped selling the tool and will use its “patent on it to prevent anyone else from making one in the future,” according to MacRumors.

https://www.theverge.com/tech/1010718/elevation-labs-stops-s...

Provide the full context when you apologize, not whitewash what you did. Go on a ride on your more expensive than car bike, maybe that will help you reasses your product ideation.

  • monideas 18 hours ago

    > pierces the AirTag’s speaker

    > also disables an anti-stalking feature that audibly alerts people

    It sounds like piercing the speaker is the thing that disables the audible alert and the intent was not to help stalkers.

incanus77 2 hours ago

I'm a happy customer of three of their products, but: tell me you don't have any women on your team with influence without telling me.

mmh0000 18 hours ago

1. This is so dumb. You can be tracked any number of ways. The AigTag with or without sound is the dumbest way to track someone.

2. Physically disabling the AirTag speaker is soooo easy. It took under 3 minutes to do it on the AirTag I hid on my motorcycle.

3. "An Apology" is more like a weird advertisement (I guess it worked, I read the stupid thing. But, in fairness, I've now blocked their site in a custom ublock filter, so hopefully I never stumble on it again).

4. They have expensive bikes... Why? Who cares? That's not relevant to anything!? Why did they put that in there? Was this written by a 4th grader? Fuck me. I wish I had just read more AI slop instead.

  • zhiyan 18 hours ago

    1. There are a million ways to die. But that's no execute for companies to make products that could potentially kill people - in dumb ways. 2. "Easy" is subjective - something easy for one may not be so easy for others. 3. This guy blocked their site in a custom ublock filter... Why? Who cares? That's not relevant to anything!? Why did this guy put that in there? Was this written by a 4th grader? 4. Yea, go read more AI slop, good idea.

    • mmh0000 8 hours ago

      Nearly every product could "potentially kill people", including bottled water.

      "Easy" is not subjective in this case: https://www.youtube.com/watch?v=8vAQNedIa0o

      Pry and poke.

      I think you missed my point on #4; it was sarcasm, which, to be fair, in our current world, sarcasm can't be discerned from truth, so that's my fault. To be clear, on #4: I do not want AI Slop. I do not want "apologies" as hidden advertisements. AI Slop would have been the lesser of two evils. Still evil.

  • mahboi 18 hours ago

    Doesn't your phone still tell you that the AirTag has been following you?

    • dwaite 17 hours ago

      I've heard one of the more significant concerns is escape from domestic abuse situations. In that case, people are often told to abandon their technology since it may be used to track them - but they might not know about the tracker tile/airtag hidden within a jacket.

      • mahboi 17 hours ago

        I meant, the point of this AirTag noise disabler was to track stolen bikes and stuff. This doesn't help if the thief has a phone. Combined with what you're saying, sounds like this tool was only useful for domestic violence.

    • nathanaldensr 12 hours ago

      My Pixel 7 does, as well. My mother and I use AirTags to keep track of her vehicle and my dad's truck and wallet (he has dementia).

    • mmh0000 8 hours ago

      Yes.

      The goal isn't to hide that someone is tracking them after they stole my motorcycle.

      The goal was to make it ungodly difficult to actually find the AirTag hidden on the motorcycle.

      • mahboi 6 hours ago

        Thanks, I get it now

  • hliyan 17 hours ago

    What would be dumb is to not discontinue an unsafe product because there are more dangerous products out there.

  • InsideOutSanta 17 hours ago

    You vastly overestimate the intelligence of most stalkers.

    • mmh0000 8 hours ago

      Do I? I don't think so... The thing with most criminals is that we only hear about the stupid ones that get caught.

      Side note, AirTags are terrible for tracking someone, as noted everywhere else in this thread, they beep, they alert other phones, and you're giving control to Apple.

      Here's one with no beeping or phone alerts for $18, cheaper than an AirTag:

      https://www.amazon.com/dp/B0CG2D8FZ5

augment_me 18 hours ago

Vibe-coded clone in 3..2..1..

While I understand the reasoning this is just virtue signaling in a time where software is free.

  • jakelazaroff 18 hours ago

    You're gonna vibe code a clone of hardware?

    Also, even if it were software, what is virtue signaling about this? If they offer some software at any point, they should continue to offer that software to new users in perpetuity?