People usually mention Evernote when Bending Spoons is brought up, but I also know them as purchasing Meetup (after it was already sort of struggling) and, more recently, entering an agreement to purchase Vimeo (of which I'm a paid user).
AOL was already a husk, and has been arguably since they got rid of the triangle logo. It was already owned by a private equity firm, Apollo Global Management, as a subsidiary of Yahoo!. Some of the still-relevant tech news sites like TechCrunch and Engadget were apparently moved from AOL to being directly under Yahoo! a few years ago. So I'm not too worried about AOL, but it's interesting how often I've heard about Bending Spoons in relation to brands I know over the past few years.
(Edit: AOL deleted all of my childhood emails back in the 2010s-- on an account that had previously been part of a paid AOL family subscription for years-- after I failed to sign into my account for more than 6 months, which also contributes to my current feeling that it's dead to me.)
Vimeo is the really interesting case for me, because they are the white label hosting providers for a large number of niche streaming services -- Criterion Channel comes to mind, for example. Evernote failing is sad but lower on indirect effects. Vimeo going down would leave a noticeable hole in the streaming world.
Vimeo won’t “go down” anytime soon. It might get worse/more expensive, but it’s not in imminent danger. And it’s also not the only white-label provider around, either.
For customer facing streaming sites they also don't seem to be the clear default choice. I think dropout.tv is one of the few "secondary streaming services" to still be with Vimeo (and with the strong overlap in their networks I'm sure they got a good deal), while many other ones like Nebula evaluated them but went with other providers.
It looks like the majority of their business is in employee training portals for megacorps.
Understandably people don't like Bending Spoons - they fired the whole dev team on Evernote, and the price has gone way up too.. but as a user I have to say Evernote the product has gotten better and better since the acquisition. They've improved performance and have great new features every month.
They've kept the product alive but I don't know that it's terribly improved... I've been a paid user since 2008. Switching would be painful for me given how familiar I am with it but I came close this last year when it stopped letting me stay logged in on multiple Mac computers at the same time...
> they fired the whole dev team on Evernote, and the price has gone way up too.. but as a user I have to say Evernote the product has gotten better and better since the acquisition
I'd say it's only just slightly improved now, with a few bugs fixed and features improved. Not at all worth the price increase.
And it was horrible for a good 6 months after the acquisition... Some days I could not login to the website for several hours. Images in some notes wouldn't load some days. Searches would be missing results. Bug reports sat idle for a couple months before someone would respond asking for more info.
I have no reason to believe they are nice guys, but I also don't have the opposite. But it's interesting to me by default you think they are in the wrong.
Supposedly the people that hired all those employees didn't know what they were doing and mismanaged the company all the way to needing to sell. Why are the bad guys the ones that actually are willing to do the hard work of making the product profitable so that it can keep existing?
The fault should be with the previous owners that drove it to the ground leaving no more options, not bending spoons, imo. If it was well managed it wouldn't need to be sold.
- VC funny money creating illusion of jobs for a bit = I sleep
- Turning it into a real money engine that can sustain the product for years = real shit
I stopped using Evernote actively after they reduced a formatting bug for their exported notes from Important to Wishlist and then sold to Bending Spoons.
Bending Spoons not only fixed that particular bug, but added a lot of useful features from other tools like "Block based editing" from Notion.
They are actively improving the product in every way, and they record short monthly recap videos to talk about the improvements. They didn't milk and kill the product. It's an interesting watch.
For me, the ship has sailed unfortunately. I divided that Evernote corpus into two, and personal parts went to Notion and technical part carried to Obsidian, and converted to a digital garden.
I have no hard feelings for them, though. I wish them the best of luck.
I like Evernote but it just isn’t worth $130 / year for me. Last year they had a sale for $50 (or was it $60) for a year and I paid for that. If I can’t renew at that I’ll have to figure out how to migrate to Obsidian.
My guess is that's indicative of the price Bending Spoons paid - they get a positive return on investment if they collect existing subscription revenue, and do a bit of work which keeps the existing userbase happy.
Under the previous ownership, the gap between Evernote's valuation (ie what investors had put in) and revenue (what investors would getting back) was so great that just surviving wasn't a strategy; the business could only value the existing userbase and product as a starting point for building a much larger userbase. That's a path to enshittification.
Obsidian is very good for technical and static knowledge bases. I use their publish feature for my digital garden. Having local markdown files and working on them is great. Obsidian is basically a secret sauce over markdown file format.
On the other hand, dynamic content lives much better in Notion. Databases, formulae, interconnection between other services etc. makes it a great project management tool for my life. However, due to the file format and everything can be interconnected forms both a walled garden and moat at the same time.
Both serve different niches and work very differently. So neither one is a silver bullet by themselves for all scenarios.
But Obsidian is a great knowledge management tool if used right, that's true.
I’ve heard the same evaluation of SoftBank, IBM, and Micro Focus/OpenText/Rocket Software. There’s some truth in that, but you can still get Visual Cobol even after a number of ownership changes. https://www.rocketsoftware.com/en-us/products/cobol/visual-c...
They are definitely a PE firm. They buy up struggling companies with the aim to revitalise them, or otherwise recoup the cost of investment+ profit. They have switched to mainly relying on traditional debt rather than outside investor money recently but that doesn't make them not PE.
In fact this is much like the older form of PE, where efficiency gains were the main objective.
Bigger PE firms now usually focus on roll-up strategies (buy loads of similar companies and merge, say car washes is big right now for example, as well as dental, vet and family doctor/GP practices) as well as utilising bucket loads of leverage to amplify gains. This does not however make what bending spoons is doing not PE.
"They buy up struggling companies with the aim to revitalise them, or otherwise recoup the cost of investment+ profit."
1) Nope, they are focused on taking advantage of customer lock-in to raise prices, while reducing operating expenses to increase cash flows. There may be some initial reinvestment to increase surplus of its users, before raising prices substantially.
2) "recoup the cost of investment+ profit"? Yeah lets see if that pans out. The acquisition price is assumed to be under a going-concern basis in perpetuity, if they muck things up with the choices they make the acquisitions have a limited life to increase and capture those cash flows to deliver a positive NPV investment. The demand for the firms products are not perfectly inelastic w.r.t to price.
seems to be less invest, and more buy mature products and find the minimum amount of money and people needed to maintain it, whilst squeezing existing customers (which generally doesn't lead to long-term stategy).
Evernote isn't being "maintained". It's being actively developed with new, useful features and being transformed to a much bigger and powerful tool month by month.
Features felt like stuck on it haphazardly are now completely integrated into the tool itself, and everything incl. performance is getting better.
I'm no longer actively using Evernote, but I have some shared notebooks there and still use it from time to time.
In this sense I mean maintain as a business not necessarily as software. E.g pivoting from growth to efficiency in the business sense.
If you increase your price as substantially as they did, you must improve the software to keep users from just up and quitting. It's not clear they have been successful in this yet, losing market share to other competitors.
That is they aren't actively trying to compete and take in new users, but stem the flow and increase revenue from their existing customer base who find exporting their data hard.
We've seen this before with lotus notes and other software and we will see it again.
> find the minimum amount of money and people needed to maintain it
> you must improve the software to keep users from just up and quitting
You’re shifting the goalposts. Either they’re doing the bare minimum to maintain it, or they’re improving it with new features. And that too improving it with enough new features to justify a higher price.
And honestly, neither of these are bad things because none of their products have strong lock ins. Either they’re maintaining a service that was otherwise failing and therefore keeping existing users satisfied, or they’re growing and improving it.
Software is hard, so whether they’re successful or not remains to be seen. And turnaround stories almost never happen in software so they’re taking on an even harder job, but so far there’s little evidence that they’re been user hostile.
Evernote was bleeding way before they have been bought by Bending Spoons. They were trying to find their way around the market, and Notion hit them like a train.
Considering the features they have added and polished, I can't say they're not trying to add new users. With their pricing strategy, they moved up tiers. They were looking like bargain bin software, but with the new price, they are not. They pulled a Chivas Regal with that move.
They are one of the companies which use AI in a saner way, and inherit a powerful foundation, and they didn't kill any integrations or export options.
The .enex format is still the best export format for these kinds of tools, from my experience.
If you look at their changelogs, you can see that this is not a "let's optimize and extort" operation. They have recreated the tool, and listen user feedback intently.
As I said, I'm not an active Evernote user anymore, so I have no skin in their game. I just want a tool I depended this long to survive in a good shape.
The hard part with any of these turn arounds is convincing users that a product they once used and loved, which they left after it betrayed them or they watched it die, is worth going back to. The “cool factor” is gone, nostalgia plays are weak, and people don’t like being burned twice by the same product.
I found it to be garbage, seven years ago. I stopped using them, when my meetups kept getting stuffed with fake accounts, and Meetup would then pressure me to upgrade to the next tier.
I could never prove that the fake accounts were them, but the optics weren’t good.
Meetup now is weird.. they hide everything behind blurs (for example people's last names), but the blurs are CSS, and one could modify the CSS and get the obscured info.
I think it also advertises "get premium to see gender ratios"...
Yeah, I was a paying Meetup member for a short bit back around 2018-2019 when I hosted events with my own group, and have been a very active attendee of others' groups (but no longer an organizer of my own group) since 2020 on. I feel like the payment situation hasn't actually gotten that much worse-- the price for organizers that can be achieved with coupons is similar to what it was before, and attendees don't actually have to pay-- but they've made it feel a lot worse by making organizers dig for coupons and trying to trick attendees into thinking they need to pay.
But I think most of those changes happened before Bending Spoons bought Meetup. I don't think it was a situation where everything was great, then Bending Spoons bought them and it started going to crap (which I've heard some people in these groups retroactively claiming recently).
Bending Spoons are the GOAT enshittifiers. Meetup has become a mess where you constantly get popups for their premium accounts and the price changes almost every week. The site is also quite buggy
Bending Spoons bought Meetup in Janaury 2024. I recall Meetup's pricing getting crappified before that, and their website's always been a mess. So imo, we can't point to Bending Spoons as the cause of that, necessarily.
(This is a similar story to Vimeo; they've been forcing a pricing scheme update gradually over the past year, and now Bending Spoons is buying them. I'm sure some people will get the timeline mixed up since it's so close and claim that Bending Spoons raised the prices.)
I’m honestly surprised that Vimeo never jived their niche. They could have been a great alternative to YouTube, in that they could have been the ownership platform for content creators. They just never seemed particularly focused long enough to make it happen
Vimeo never seemed to figure out what they wanted to be.
Did they want to be a white label video hosting provider? Did they want to be a social media network? Did they want to be prestige TV for the online age? Did they want to be IFC (indie movies) for the internet?
If they had picked one track and stuck to it they would have done a lot better but they ended up at the intersection of all those disparate spaces which ended up being a very tiny place.
They had several opportunities to become a legitimate competitor to YouTube with the number of times YT dropped the ball over the past decade but they never made the big move they probably should have.
I'm still using an email that is one of the AOL domains, mostly for accessing legacy sites that were around at that time.
I lost access to it during an iPhone upgrade, I paid $12.95 or something for a 'premium' membership that allowed me to have the password reset by a REAL LIVE PERSON.
I think my mom spends several hours a week talking to a live person at Compuserve because she lost her password or various other reasons. They don't seem to be under any time pressure and are happy to chat with her as long as she wants.
Originally websites had usernames and passwords. Username was used as a primary key (such as this website).
Using the email address directly as the username/key is a more modern trend (mid-late 00s). I believe this coincided with the dominance of gmail where people would have a forever email address. Before that, your email address would regularly change if you moved ISPs/schools/jobs so it wasn't a good identifier.
> My domain registration is just over 25 years old... I guess I'm also "legacy"?
Mine too -- I mean, I had domains in 1994-1995.
Most people who have legacy AOL emails have them from more than 25 years ago-- indeed AOL was in decline by 2000.
And "protip: go back in time 30 years ago and tell your kid self how to get a domain name, and navigate internic's overcharging" isn't quite as practical to implement.
A lot of these old services used the email address as the fixed user identifier making it much less likely (certainly for those bucket of services) that he'd have a user-facing option of changing it.
I always look at the AOLTimeWarner merger as the thing that broke them, distracting them at the moment they should've been prepping to roll out broadband. I also look at that merger through the lens of "don't fight a land war in Asia" in terms of breaking empires -- "don't let your company acquire Warner Bros.".
AOL did exactly the right thing. They knew their stock was overvalued and did some shady accounting to prop their stock up until the acquisition and it immediately crashed.
How could they “get into broadband”? They weren’t going to be able to create the last mile infrastructure. We see how that worked out for Google.
Time Warner Cable (now Spectrum) was literally one of the pioneers of cable broadband. It seems like the best way for AOL to “get into broadband” at the time might have been buying Time Warner.
> In November 2022, Bending Spoons agreed to acquire Evernote.[19] The acquisition was concluded in January 2023.[20] In July 2023, Evernote laid off all of its existing staff and announced it would relocate to Europe to be closer to Bending Spoons' headquarters.[21]
This is exactly how European companies do when they acquire American ones, especially "Tech" companies that have well-paid technical staff. You can hire in Eastern Europe for far less, and can hire in Western Europe for still a significant bargain compared to what engineers and associated people make in California - plus, dealing with an 8+ hour time difference is brutal compared to keeping it all in Europe.
A friend I know is going through such an acquisition, funny thing is it's a European company acquiring his, but owned by an American PE firm. The American PE firm knows that cutting-edge tech is developed by expensive engineers on the West Coast, but when it's time to milk a more mature company for cash flow, you want cheaper European staff.
Yep. The NYC area is one exception. I've worked at a company that was acquired, and they laid off quite a few of the NYC-area employees. Rumor had it that some of them were making more than their managers, and their managers' managers.
Simple. They get new staff whose job is to shove intrusive surveillance and advertising into the product and push out an update, they don't have to support or develop the product.
The company bought the product to bilk money out of its existing users. They throw the product in the bin once all the users have gone.
Sadly, some ants get infected with corydceps. Tragic for the ant, but the other ants get it the fuck away from their colony, because they don't want to be next.
No On-Call Rotations: Bending Spoons aims to build systems so reliable that they eliminate the need for on-call rotations. This is unusual in the tech industry, where on-call duties are standard to promptly address system issues.
For most of their products, they have no on-call schemes at all. Engineers are encouraged to think through all corner cases to ensure robustness, knowing there is no fallback like an on-call team.
I wonder if that's got lost in translation somewhere. I can understand not having on-call operations teams (an anti-pattern) but not having anyone on call at any time seems unlikely. Unless they mean to say its part of all devs job expectations and not a paid extra.
I don't want to imply Bending Spoons is this awesome, as I know nothing much about them (except that they named their company after a weird scam, lol), but there's a pretty reasonable principle that might apply here:
If our service goes down for any reason, uh... wait until Monday afternoon, then try again. (Sorry!)
Considering AOL's business model was to keep old folks paying for dialup, and once they moved off of dialup continue paying for access to the AOL portal, a good chunk of their user base may already be dead and still being billed.
>but not having anyone on call at any time seems unlikely.
Bending Spoons is Milan based and most of Europe has very strong right-to-disconnect laws. It's not really uncommon here to not have anyone on call unless you're some big multinational.
All companies I've worked at had (paid) on-call set up. The right to disconnect isn't incompatible with business needs and the law contemplates it. Also, nurses and doctors do it too.
Seems reasonable if they're putting most of their acquisitions into maintenance mode. In my experience the vast majority of outages are caused by bad deploys of new code or configuration.
Bending Spoons is correctly following the [[Wikipedia:Conflict of interest]] process. They are pointing out information which could be improved and are requesting an independent party confirm they are correct. They disclosed their conflict. All companies are allowed and encouraged to do this. Not many do.
Source: I'm a wikipedia editor unaffiliated with bending spoons.
Edit: I see another complaint about IP editing. I am looking into this.
Highly recommended the Bending Spoons episode of The Pragmatic Engineer podcast. They address the layoffs head-on and talk about some of their other unconventional stuff like no on-call. https://pca.st/episode/11464df6-e1cc-4b8f-a64d-a4de9a9ec170
Their Wikipedia article makes them sound like kind of a failure, but the entire second half of the page is talking about all of their acquisitions, more than one of which cost over $1 billion.
So what am I missing? How did this company get so much money?
I don't know much about Bending Spoons, but I associate them with Evernote now. Not sure if Evernote's downfall is associated with them or predates them.
I never used Evernote, that's just what I hear. From what I've seen over the years, people don't like the way the product has moved and they really don't like the frequent price increases for not product change.
Evernote was in decline in more than 5 years before their sale to Bending Spoons. The sale didn't improve anything, because Bending Spoons act as private equity. They layoffs, moving the job to cheaper locations and increasing the prices.
For all the shit that PE gets, what you described is probably the best outcome possible from the POV of shareholders. If done well it should increase earnings per share. It's perhaps the best you can hope for in a situation where the company has been in decline for 5 years and you have no levers to effect change as a small shareholder.
This only works profitably because the users let themselves be stepped on, of course. But then again users who put their notes into a remote company's computer are those kind of people.
Bending Spoons has taken at least one of the apps I’ve used and stuffed them full of subscription models in a pretty blatant attempt to wring as much money out of the existing user base before the app becomes obsolete.
It's quite likely that the app was bleeding money before. Whether they're wringing money or being responsible with their finances I can't tell, but consider that the alternative could have been no app at all.
Evernote sucked by that time. Their user-driven support forums were so obviously a ploy to string along users while nothing changed. As a dev it was glaringly obvious to me they were milking not investing. Moving to Apple Notes was the simplest and best decision.
In all honesty, Bending Spoons acquiring AOL will probably have better synergy across their portfolio than Salesforce buying Slack. Having worked at SF, even working in dev rel/infra ops, it was mostly "slack who?". That acquisition was more like the Skype/Lync - aka, not really integrated, but tried - as opposed to MS buying GitHub and mostly keeping it independent.
They bought Komoot, laid off 80% of the staff, but they still did a major redesign of the app and website afterwards. I expected outages, but so far it works like before.
> They bought Komoot, laid off 80% of the staff, but they still did a major redesign
This sounds like "doing a major redesign" would be something positive. I'm a paying customer since ages and use the app on daily basis. The new design adds nothing except confusion, at the same time they broke the app on my smartwatch. I'm pretty much thinking about switching apps because I don't see myself buying a new watch just because of this.
Some companies would be better off with less bored designers. This is exactly the same situation like a couple of years ago, when Spotify every week rearranged the GUI and every week I had to relearn how I can reach the same functionality. Back then I had to use the App Store to give feedback, but I see now I can do the same directly in the Komoot app. They're gonna have something to laugh about...
It was mostly a cosmetic redesign, no functionality has been significantly changed. Websites don't just stop working after people are fired immediately, but they slowly die or become home for parasites. Twitter is a great example of this.
Except that it now has ten times the number of reminders popping up to please subscribe for premium, even though I already have the world maps package, so they got some of my money already.
A lot of mature products act as a lottery ticket printing machine for the rest of the company - spend the cash on some other concept and hope that new thing becomes a stand alone product on its own.
Now that komoot is owned by a parent company, instead of printing lottery tickets that other employees are scratching off, the cash is being sent up to the parent company, who may just have employees in another entity being funded by the money from komoot.
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.
Sure, but isn't the user base also incredibly aged, and literally dying off? They're also not very tech-savvy or likely to embrace new offerings.
If anything, it seems like the opportunity is to reclaim the old brand and try to make it a thing with Gen Alpha kids or something, via kitsch and some genuinely useful offerings (like more email storage than gmail, or something).
Some of us would have been willing to pay --- still annoyed all my members.aol.com pages were first defaced by ads (I would've paid extra to not have such) and then went away (I'd've been willing to pay a reasonable fee to keep them online).
This does however explain why a bunch of accounts I forgot to log into for a couple of years are gone.
1.5 billion used to be an absolute ridiculous number to pay for a company not long ago. AOL? 1990s AOL?
But with 5 trillion dollar companies these days that are "worth" more than the entire GDP of Germany, why not. It's not real. It's just a number on a computer at this point.
AOL mail and Verizon mail had both been migrated to the yahoo mail backend when I left the company. This one kind of feels like a weird acquisition to me as that’s the story for a lot of AOL properties these days - a differently branded front end to the same services as their Yahoo counterpart. It would surely be much more costly to run AOL outside Yahoo as now you need to spread the costs of maintaining all that across fewer users
> Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.
Yeah. I have some biz clients with long-held verizon.net email accounts. Ever since 2017, verizon.net has felt like some barely-there netherverse, where the laws of physics keep upending themselves for funsies.
In this analogy, the laws of physics are pop/imap/smtp settings (and auth req), which aren't at all well-tethered. I suspect the engineers have the server settings printed on D&D dice; I think they reroll their mail servers whenever the game isn't exciting enough.
So what happens to those biz email accounts now - now that the entire AOL snowglobe has been picked up by a different corporate toddler? I have no way to tell.
Not sure how actively AOL is used, probably not really, but anything Bending Spoon touches is entshitified soon after. They most recently bought Komoot, and have already made questionable choices with a lot of firings and promoting paid plans. Same has happened to Meetup.
It is a sad reality that this company keeps buying good products and making it hostile for users who made it good, such as in the Komoot's or Meetup's case.
I was recently looking through an e-mail distribution list that my company uses and was surprised how many @aol.coms were on there. Easily hundreds.
People in the tech bubble vastly underestimate the number of @aol.com, @yahoo.com, @hotmail.com, @earthlink.net and other legacy e-mail addresses regular people still use. After all, it's their e-mail address. Why would they ever change it?
In addition to ads on their web properties, they still have a sizeable (though aging) userbase that they milk for unnecessary services. I cancelled my mom's AOL subscription years ago and they were charging something like $25/mo when the only thing she used was their (free) email service -- though of course during the cancellation they touted things like antivirus and ID theft protection that she apparently had access to. It's a legacy of when people paid them for their internet access -- no telling how many retirees (or estates) continue paying each month.
"Unexamined legacy subscriptions paid without a thought," is another way of saying, "Has too much money." If this is a widespread Boomer phenomenon, it explains a lot. I still kick myself for spending 6x MVNO pricing on my cell phone plan with a legacy carrier whose features I didn't need.
> I still kick myself for spending 6x MVNO pricing on my cell phone plan with a legacy carrier whose features I didn't need.
I have a friend who tried to switch to a MVNO (Cricket, I think) to save money and immediately switched back. Even though both companies were on the same network, the MVNO customers must have had a lower priority, because their service level was noticeably worse when literally the only thing that changed was the SIM card.
There's a good reddit, i think NoContract, where you can go to learn more about MVNOs. There are several tiers of them in practice and they each have their own "catches" and "advantages". I used Cricket many years ago when they had a punishing speed cap. In the modern days some of these caps have been relaxed, but as you suspected, prioritization is the main way the actual carriers differentiate themselves from the MVNOs that sell access to the same towers. The worst MVNOs have terrible priority and in any well-populated area congestion makes them super slow almost all the time.
The thing is, this is highly variable -- and also geographically variable -- and some MVNOs can now offer similar priority as a mainstream plan. US Mobile is one, which I've been using for a couple years. Their neat advantage is that they will sell you a SIM (or e-sim) that rides on your choice of the big 3, and they'll also let you port between them without any other change to your account. They call this "Tele-Port". Some people will do that even just to go on a vacation to a state with different "best carrier", since there's nothing stopping you.
I switched from T-Mobile to Google Voice a few years ago for this reason. With 5 lines on the plan the T-Mo version was way too expensive. But then Google Voice raised their prices and T-Mobile offered as much better multi-line discount and I ended up switching back. Also, Google Voice tech support is absolute dogshit.
>"Unexamined legacy subscriptions paid without a thought," is another way of saying, "Has too much money."
I constantly see ads for services like RocketMoney which helps people find and cancel subscriptions. I could arguably be in the "too much money" camp, but I couldn't imagine seeing an unknown/unused charge on my credit card bill and not immediately cancelling it. Nonetheless, RocketMoney seems like a widely used product.
Doesn't help that sometimes the charges are coded like *TST VENDOR ACCT #1541*
I don't go over my bill every month but get a notification upon every new charge, and sometimes the only way I know that a charge I just put on at a store is the same one I got a notification for is because the charge amount is some relatively unique number.
It is easy to miss a subscription for something on a bill when it is less than £30. I had a match.com subscription I had forgotten about for about 7 years.
That business model is what a lot of tech companies actually bank on that why they require a credit card on a free sign up.
Ain't just boomers. Anybody with kids, and no existential financial crisis. I just finally managed to cancel an unexamined legacy subscription paid without a thought — after I noticed WTF I have one Adobe subscription, not 3, across 2 cards ... unfortunately the noticing part took like 3-4 years.
Additionally: it seems likely that it was the result of gas station pump skimmers, just because the card in question had never been used for any other kind of transaction.
I hate to admit it, but it’s like me and my Digitalocean bills (:
I don’t want to think about how much money I’ve paid them over the years for VMs I no longer need. A week ago I finally pulled the plug on those servers. Not a moment too soon…
At least for my parents, there was a real fear of losing access to their 20+ year old email address if they stopped paying. I don't know if it was founded on anything, but it got them to keep paying through a decade-plus of non-AOL broadband.
I wasn't even aware they were still around until a couple of days ago I received an email from an aol.com domain. Best bet is they're just a dead mall.
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.
I think there's something kind of astute here, which is that anyone who is still using AOL products at this point is someone who is very resistant to changing "email and web content properties" providers, and is likely willing to passively tolerate additional enshittification and monetization
Revenue. They’ve still got millions of email/portal users and they own LifeLock, Lastpass, and a bunch of other crap. They are still rumored to do nearly a half billion a year in revenue and the margins are good.
Can someone enlighten me on the economics of such a deal?
From what I know about acquisitions, valuations are in the range of 10-12 times annual EBITDA (or perhaps even profits). This would mean that AOL is making 150 million a year. Is that correct?
Everytime I hear Bending Spoons it's just ugggh. Too much money. It feels so predatory. And for what? Absorb and abuse the userlist or whatever they're actually trying to get ahold of.
Bending Spoons is a joke company that buys company with hopes to restructure them to meet some nonsensical financial numbers made up in an excel spreadsheet.
https://archive.is/Ouc0B
People usually mention Evernote when Bending Spoons is brought up, but I also know them as purchasing Meetup (after it was already sort of struggling) and, more recently, entering an agreement to purchase Vimeo (of which I'm a paid user).
AOL was already a husk, and has been arguably since they got rid of the triangle logo. It was already owned by a private equity firm, Apollo Global Management, as a subsidiary of Yahoo!. Some of the still-relevant tech news sites like TechCrunch and Engadget were apparently moved from AOL to being directly under Yahoo! a few years ago. So I'm not too worried about AOL, but it's interesting how often I've heard about Bending Spoons in relation to brands I know over the past few years.
(Edit: AOL deleted all of my childhood emails back in the 2010s-- on an account that had previously been part of a paid AOL family subscription for years-- after I failed to sign into my account for more than 6 months, which also contributes to my current feeling that it's dead to me.)
Vimeo is the really interesting case for me, because they are the white label hosting providers for a large number of niche streaming services -- Criterion Channel comes to mind, for example. Evernote failing is sad but lower on indirect effects. Vimeo going down would leave a noticeable hole in the streaming world.
Vimeo won’t “go down” anytime soon. It might get worse/more expensive, but it’s not in imminent danger. And it’s also not the only white-label provider around, either.
For customer facing streaming sites they also don't seem to be the clear default choice. I think dropout.tv is one of the few "secondary streaming services" to still be with Vimeo (and with the strong overlap in their networks I'm sure they got a good deal), while many other ones like Nebula evaluated them but went with other providers.
It looks like the majority of their business is in employee training portals for megacorps.
It sounds like Bending Spoons is where old tech products go to die? I guess that's private equity for you.
Understandably people don't like Bending Spoons - they fired the whole dev team on Evernote, and the price has gone way up too.. but as a user I have to say Evernote the product has gotten better and better since the acquisition. They've improved performance and have great new features every month.
They've kept the product alive but I don't know that it's terribly improved... I've been a paid user since 2008. Switching would be painful for me given how familiar I am with it but I came close this last year when it stopped letting me stay logged in on multiple Mac computers at the same time...
I was with Evernote since 07, and found it a doddle to ditch. Export the lot, bring into Apple Notes or Bear. Or a combination of the two. Sorted.
> they fired the whole dev team on Evernote, and the price has gone way up too.. but as a user I have to say Evernote the product has gotten better and better since the acquisition
I'd say it's only just slightly improved now, with a few bugs fixed and features improved. Not at all worth the price increase.
And it was horrible for a good 6 months after the acquisition... Some days I could not login to the website for several hours. Images in some notes wouldn't load some days. Searches would be missing results. Bug reports sat idle for a couple months before someone would respond asking for more info.
> Understandably people don't like Bending Spoons
I have no reason to believe they are nice guys, but I also don't have the opposite. But it's interesting to me by default you think they are in the wrong.
Supposedly the people that hired all those employees didn't know what they were doing and mismanaged the company all the way to needing to sell. Why are the bad guys the ones that actually are willing to do the hard work of making the product profitable so that it can keep existing?
The fault should be with the previous owners that drove it to the ground leaving no more options, not bending spoons, imo. If it was well managed it wouldn't need to be sold.
- VC funny money creating illusion of jobs for a bit = I sleep
- Turning it into a real money engine that can sustain the product for years = real shit
Wow, that's interesting.
I was a very early Evernote (paid) user. But they lost their way sometime after they became a unicorn, so I bailed out.
I had assumed, since they were bought, that it was just a way to squeeze money from existing users. I had no idea they were actually improving things.
I stopped using Evernote actively after they reduced a formatting bug for their exported notes from Important to Wishlist and then sold to Bending Spoons.
Bending Spoons not only fixed that particular bug, but added a lot of useful features from other tools like "Block based editing" from Notion.
They are actively improving the product in every way, and they record short monthly recap videos to talk about the improvements. They didn't milk and kill the product. It's an interesting watch.
For me, the ship has sailed unfortunately. I divided that Evernote corpus into two, and personal parts went to Notion and technical part carried to Obsidian, and converted to a digital garden.
I have no hard feelings for them, though. I wish them the best of luck.
I like Evernote but it just isn’t worth $130 / year for me. Last year they had a sale for $50 (or was it $60) for a year and I paid for that. If I can’t renew at that I’ll have to figure out how to migrate to Obsidian.
Migrating to Obsidian looks to be very easy now: https://help.obsidian.md/import/evernote
When I converted many years ago it required 3rd party tools and was slightly more involved (but still totally worth it).
The fact that Evernote even still exists suggest Bending Spoons has done something right
Yes they have finally fixed some performance issues and that is a huge win
My guess is that's indicative of the price Bending Spoons paid - they get a positive return on investment if they collect existing subscription revenue, and do a bit of work which keeps the existing userbase happy.
Under the previous ownership, the gap between Evernote's valuation (ie what investors had put in) and revenue (what investors would getting back) was so great that just surviving wasn't a strategy; the business could only value the existing userbase and product as a starting point for building a much larger userbase. That's a path to enshittification.
Have you ever tried Obsidian? I feel like it's capable of replacing the entire family of note and knowledge management apps.
I actively use Obsidian and Notion.
Obsidian is very good for technical and static knowledge bases. I use their publish feature for my digital garden. Having local markdown files and working on them is great. Obsidian is basically a secret sauce over markdown file format.
On the other hand, dynamic content lives much better in Notion. Databases, formulae, interconnection between other services etc. makes it a great project management tool for my life. However, due to the file format and everything can be interconnected forms both a walled garden and moat at the same time.
Both serve different niches and work very differently. So neither one is a silver bullet by themselves for all scenarios.
But Obsidian is a great knowledge management tool if used right, that's true.
I’ve heard the same evaluation of SoftBank, IBM, and Micro Focus/OpenText/Rocket Software. There’s some truth in that, but you can still get Visual Cobol even after a number of ownership changes. https://www.rocketsoftware.com/en-us/products/cobol/visual-c...
I think the reality is most of these are already dead, and a PE firm taking over is giving them one more chance
But BP is not a PE firm, they do have developers. Most (all?) of their acquisitions are still being updated albeit presumably on a skeleton crew.
They are definitely a PE firm. They buy up struggling companies with the aim to revitalise them, or otherwise recoup the cost of investment+ profit. They have switched to mainly relying on traditional debt rather than outside investor money recently but that doesn't make them not PE.
In fact this is much like the older form of PE, where efficiency gains were the main objective.
Bigger PE firms now usually focus on roll-up strategies (buy loads of similar companies and merge, say car washes is big right now for example, as well as dental, vet and family doctor/GP practices) as well as utilising bucket loads of leverage to amplify gains. This does not however make what bending spoons is doing not PE.
"They buy up struggling companies with the aim to revitalise them, or otherwise recoup the cost of investment+ profit."
1) Nope, they are focused on taking advantage of customer lock-in to raise prices, while reducing operating expenses to increase cash flows. There may be some initial reinvestment to increase surplus of its users, before raising prices substantially. 2) "recoup the cost of investment+ profit"? Yeah lets see if that pans out. The acquisition price is assumed to be under a going-concern basis in perpetuity, if they muck things up with the choices they make the acquisitions have a limited life to increase and capture those cash flows to deliver a positive NPV investment. The demand for the firms products are not perfectly inelastic w.r.t to price.
They bought Komoot recently.
Yahoo tried that business model and it didn’t go too well for them. Maybe we’ll see Bending Spoons but Tumblr and Flickr next.
Tumblr was bought by Yahoo then sold for comparative peanuts to Automattic, of Wordpress fame
Smugmug already bought Flickr a few years ago and that seems to be going well.
They're the CA/Broadcom of as-a-service.
That seems to be the opposite of what the article suggests, they seem to hold on long-term and invest in technology improvements.
seems to be less invest, and more buy mature products and find the minimum amount of money and people needed to maintain it, whilst squeezing existing customers (which generally doesn't lead to long-term stategy).
Evernote isn't being "maintained". It's being actively developed with new, useful features and being transformed to a much bigger and powerful tool month by month.
Features felt like stuck on it haphazardly are now completely integrated into the tool itself, and everything incl. performance is getting better.
I'm no longer actively using Evernote, but I have some shared notebooks there and still use it from time to time.
In this sense I mean maintain as a business not necessarily as software. E.g pivoting from growth to efficiency in the business sense.
If you increase your price as substantially as they did, you must improve the software to keep users from just up and quitting. It's not clear they have been successful in this yet, losing market share to other competitors.
That is they aren't actively trying to compete and take in new users, but stem the flow and increase revenue from their existing customer base who find exporting their data hard.
We've seen this before with lotus notes and other software and we will see it again.
> find the minimum amount of money and people needed to maintain it
> you must improve the software to keep users from just up and quitting
You’re shifting the goalposts. Either they’re doing the bare minimum to maintain it, or they’re improving it with new features. And that too improving it with enough new features to justify a higher price.
And honestly, neither of these are bad things because none of their products have strong lock ins. Either they’re maintaining a service that was otherwise failing and therefore keeping existing users satisfied, or they’re growing and improving it.
Software is hard, so whether they’re successful or not remains to be seen. And turnaround stories almost never happen in software so they’re taking on an even harder job, but so far there’s little evidence that they’re been user hostile.
Evernote was bleeding way before they have been bought by Bending Spoons. They were trying to find their way around the market, and Notion hit them like a train.
Considering the features they have added and polished, I can't say they're not trying to add new users. With their pricing strategy, they moved up tiers. They were looking like bargain bin software, but with the new price, they are not. They pulled a Chivas Regal with that move.
They are one of the companies which use AI in a saner way, and inherit a powerful foundation, and they didn't kill any integrations or export options.
The .enex format is still the best export format for these kinds of tools, from my experience.
If you look at their changelogs, you can see that this is not a "let's optimize and extort" operation. They have recreated the tool, and listen user feedback intently.
As I said, I'm not an active Evernote user anymore, so I have no skin in their game. I just want a tool I depended this long to survive in a good shape.
The hard part with any of these turn arounds is convincing users that a product they once used and loved, which they left after it betrayed them or they watched it die, is worth going back to. The “cool factor” is gone, nostalgia plays are weak, and people don’t like being burned twice by the same product.
That's true. For me, if I didn't move out of the Evernote that much, I'd be still continuing to use it.
For me, it's not nostalgia or being afraid of being burned again. It's just I have no real reason to migrate back at this point.
Have you tried to use meetup recently? It's been turned into garbage.
I found it to be garbage, seven years ago. I stopped using them, when my meetups kept getting stuffed with fake accounts, and Meetup would then pressure me to upgrade to the next tier.
I could never prove that the fake accounts were them, but the optics weren’t good.
> Apollo Global Management
Oh hey, the company that orchestrated my first layoff!
Highly recommend Plunder (ISBN: 978-1541702103) for those who want to learn more about the enshittification these companies bring.
Meetup.. the promise of meetup was the organizers pay a fee so the members don’t have too.
My partner organized one a decade ago.
I’m still a member of a couple but now they’re really going after group members with ads and upsells. It still works but has become kind of icky.
Bending spoons, the name just sends up red flags as parlor trickery.
> Bending spoons, the name just sends up red flags as parlor trickery.
'Spoon bender' was a deep insult in my circle when we were ~18. In honour of the ur-bender, Uri.
Meetup now is weird.. they hide everything behind blurs (for example people's last names), but the blurs are CSS, and one could modify the CSS and get the obscured info.
I think it also advertises "get premium to see gender ratios"...
> I think it also advertises "get premium to see gender ratios"...
Eww.
Yeah, I was a paying Meetup member for a short bit back around 2018-2019 when I hosted events with my own group, and have been a very active attendee of others' groups (but no longer an organizer of my own group) since 2020 on. I feel like the payment situation hasn't actually gotten that much worse-- the price for organizers that can be achieved with coupons is similar to what it was before, and attendees don't actually have to pay-- but they've made it feel a lot worse by making organizers dig for coupons and trying to trick attendees into thinking they need to pay.
But I think most of those changes happened before Bending Spoons bought Meetup. I don't think it was a situation where everything was great, then Bending Spoons bought them and it started going to crap (which I've heard some people in these groups retroactively claiming recently).
I'm pretty sure the name is after the scene in "the matrix" (there is no spoon etc).
I was thinking more Uri Geller
Bending Spoons are the GOAT enshittifiers. Meetup has become a mess where you constantly get popups for their premium accounts and the price changes almost every week. The site is also quite buggy
Bending Spoons bought Meetup in Janaury 2024. I recall Meetup's pricing getting crappified before that, and their website's always been a mess. So imo, we can't point to Bending Spoons as the cause of that, necessarily.
(This is a similar story to Vimeo; they've been forcing a pricing scheme update gradually over the past year, and now Bending Spoons is buying them. I'm sure some people will get the timeline mixed up since it's so close and claim that Bending Spoons raised the prices.)
I’m honestly surprised that Vimeo never jived their niche. They could have been a great alternative to YouTube, in that they could have been the ownership platform for content creators. They just never seemed particularly focused long enough to make it happen
Vimeo never seemed to figure out what they wanted to be.
Did they want to be a white label video hosting provider? Did they want to be a social media network? Did they want to be prestige TV for the online age? Did they want to be IFC (indie movies) for the internet?
If they had picked one track and stuck to it they would have done a lot better but they ended up at the intersection of all those disparate spaces which ended up being a very tiny place.
They had several opportunities to become a legitimate competitor to YouTube with the number of times YT dropped the ball over the past decade but they never made the big move they probably should have.
I'm still using an email that is one of the AOL domains, mostly for accessing legacy sites that were around at that time.
I lost access to it during an iPhone upgrade, I paid $12.95 or something for a 'premium' membership that allowed me to have the password reset by a REAL LIVE PERSON.
I think my mom spends several hours a week talking to a live person at Compuserve because she lost her password or various other reasons. They don't seem to be under any time pressure and are happy to chat with her as long as she wants.
Better price than better help. Probably better than better help’s counseling, too
> I'm still using an email that is one of the AOL domains
ProTip: Honestly, just buy your own domain, control your own email address(es)...
> > mostly for accessing legacy sites that were around at that time.
So change the email address on those accounts?
That's not always possible.
It is almost always possible.
Email was often used as a primary key on older websites
Originally websites had usernames and passwords. Username was used as a primary key (such as this website).
Using the email address directly as the username/key is a more modern trend (mid-late 00s). I believe this coincided with the dominance of gmail where people would have a forever email address. Before that, your email address would regularly change if you moved ISPs/schools/jobs so it wasn't a good identifier.
Wow way to miss the point
My domain registration is just over 25 years old... I guess I'm also "legacy"?
I don't think I'm missing any point, thanks.
> My domain registration is just over 25 years old... I guess I'm also "legacy"?
Mine too -- I mean, I had domains in 1994-1995.
Most people who have legacy AOL emails have them from more than 25 years ago-- indeed AOL was in decline by 2000.
And "protip: go back in time 30 years ago and tell your kid self how to get a domain name, and navigate internic's overcharging" isn't quite as practical to implement.
A lot of these old services used the email address as the fixed user identifier making it much less likely (certainly for those bucket of services) that he'd have a user-facing option of changing it.
[dead]
Far cry from the AOL - Time Warner merger, where AOL purchased Time Warner for $183B, creating a company with a combined $350B market cap.
Yes, there is much less money to set on fire this time.
There are plenty of other companies setting much more money on fire these days. The money furnace business model is as healthy as ever.
No, this time it's different.
/s
At one time, AOL had a market cap of $200B
https://www.cnbc.com/2019/08/15/how-aol-dominated-the-intern...
When Verizon sold it and Yahoo, they were sold for less than 2% of their peak market cap
https://www.axios.com/2021/05/04/verizon-aol-yahoo-valuation...
That is a silly comparison. The alibaba assets of Yahoo were carved out before it was sold to Verizon was worth $58.62B.
We'll probably be saying the same about a lot of AI companies as well....
at the end of the last tech bubble, Herman Miller chairs were available for cheap. wonder what the score from the ashes will come this round?
Hopefully some more chairs. Mine's running on 25 years now and it has at least 1 broken part which is expensive to fix.
Got my HM chair during the first wave of COVID lockdowns!
I'm guessing excess GPUs maybe? Everyone gets their own AI home lab!
Lots and lots of powerful GPUs I would imagine.
I'd be super down for GPUs to be cheaper again.
An rtx 3070 ti is like $300. If you want latest gen top of the line, that's never been cheap.
dirt cheap Nvidia GPUs, perhaps ?
rack space i guess
I always look at the AOLTimeWarner merger as the thing that broke them, distracting them at the moment they should've been prepping to roll out broadband. I also look at that merger through the lens of "don't fight a land war in Asia" in terms of breaking empires -- "don't let your company acquire Warner Bros.".
AOL did exactly the right thing. They knew their stock was overvalued and did some shady accounting to prop their stock up until the acquisition and it immediately crashed.
How could they “get into broadband”? They weren’t going to be able to create the last mile infrastructure. We see how that worked out for Google.
https://arstechnica.com/information-technology/2019/02/googl...
Time Warner Cable (now Spectrum) was literally one of the pioneers of cable broadband. It seems like the best way for AOL to “get into broadband” at the time might have been buying Time Warner.
At the turn of the millennium, they were valuable enough to buy Warner Bros.
https://en.wikipedia.org/wiki/Bending_Spoons
Interesting comment from last year: https://news.ycombinator.com/item?id=38968476
> In November 2022, Bending Spoons agreed to acquire Evernote.[19] The acquisition was concluded in January 2023.[20] In July 2023, Evernote laid off all of its existing staff and announced it would relocate to Europe to be closer to Bending Spoons' headquarters.[21]
Damn.
This is exactly how European companies do when they acquire American ones, especially "Tech" companies that have well-paid technical staff. You can hire in Eastern Europe for far less, and can hire in Western Europe for still a significant bargain compared to what engineers and associated people make in California - plus, dealing with an 8+ hour time difference is brutal compared to keeping it all in Europe.
A friend I know is going through such an acquisition, funny thing is it's a European company acquiring his, but owned by an American PE firm. The American PE firm knows that cutting-edge tech is developed by expensive engineers on the West Coast, but when it's time to milk a more mature company for cash flow, you want cheaper European staff.
Almost anywhere in America is also cheaper than California.
Yep. The NYC area is one exception. I've worked at a company that was acquired, and they laid off quite a few of the NYC-area employees. Rumor had it that some of them were making more than their managers, and their managers' managers.
How does that possibly work? How do they continue with zero of the staff?
They replaced them with staff in Italy. Bending Spoons is an Italian (Milan) company.
They wanted the product not the developers.
Simple. They get new staff whose job is to shove intrusive surveillance and advertising into the product and push out an update, they don't have to support or develop the product.
The company bought the product to bilk money out of its existing users. They throw the product in the bin once all the users have gone.
Sadly, some ants get infected with corydceps. Tragic for the ant, but the other ants get it the fuck away from their colony, because they don't want to be next.
As an Evernote user, Bending Spoons has been iterating fast over the past couple years to improve the product. It’s much better than it used to be.
What the value prop of continuing to use Evernote versus other newer solutions like Notion? Interested to hear from someone still using the product
Transitional severance agreements to have the current staff transfer operations to new staff.
Someone wrote about Bending Spoons' history and playbook:
https://www.colinkeeley.com/blog/bending-spoons-operating-ma...
I enjoyed this part:
No On-Call Rotations: Bending Spoons aims to build systems so reliable that they eliminate the need for on-call rotations. This is unusual in the tech industry, where on-call duties are standard to promptly address system issues.
For most of their products, they have no on-call schemes at all. Engineers are encouraged to think through all corner cases to ensure robustness, knowing there is no fallback like an on-call team.
I wonder if that's got lost in translation somewhere. I can understand not having on-call operations teams (an anti-pattern) but not having anyone on call at any time seems unlikely. Unless they mean to say its part of all devs job expectations and not a paid extra.
I don't want to imply Bending Spoons is this awesome, as I know nothing much about them (except that they named their company after a weird scam, lol), but there's a pretty reasonable principle that might apply here:
If our service goes down for any reason, uh... wait until Monday afternoon, then try again. (Sorry!)
Like, who would die if AOL was down for 36 hours?
I think they’re actually named after the scene in the matrix where the little kid (and then Neo) can bend the spoon with their mind.
Oh! LOL that's admittedly cooler than https://en.wikipedia.org/wiki/Uri_Geller
I've heard this name on the radio in GTA2 for years but I never looked up the name. Fascinating.
Considering AOL's business model was to keep old folks paying for dialup, and once they moved off of dialup continue paying for access to the AOL portal, a good chunk of their user base may already be dead and still being billed.
>but not having anyone on call at any time seems unlikely.
Bending Spoons is Milan based and most of Europe has very strong right-to-disconnect laws. It's not really uncommon here to not have anyone on call unless you're some big multinational.
All companies I've worked at had (paid) on-call set up. The right to disconnect isn't incompatible with business needs and the law contemplates it. Also, nurses and doctors do it too.
Yeah that law is really about not taking advantage of low paid-by-the-hour employees vs high paid salaried.
But give people any excuse and they'll run with it.
In the UK custom has always been to require a standard opt-out to be signed as part of hiring process.
Seems reasonable if they're putting most of their acquisitions into maintenance mode. In my experience the vast majority of outages are caused by bad deploys of new code or configuration.
holy smokes this is worse for consumers and employees than being bought by PE
And clearly they're hard at work whitewashing that page... check the Talk Page https://en.wikipedia.org/wiki/Talk:Bending_Spoons
Bending Spoons is correctly following the [[Wikipedia:Conflict of interest]] process. They are pointing out information which could be improved and are requesting an independent party confirm they are correct. They disclosed their conflict. All companies are allowed and encouraged to do this. Not many do.
Source: I'm a wikipedia editor unaffiliated with bending spoons.
Edit: I see another complaint about IP editing. I am looking into this.
I'm still waiting to see how they complete destroy Vimeo they just bought.
oh wow and they got Vimeo and WeTransfer too!?
And Komoot and Meetup, and of course Evernote.
Relevant coverage of some acquisitions doesn’t bode well for AOL staff:
1. https://finance.yahoo.com/news/bending-spoons-lay-off-75-185...
2. https://www.msn.com/en-us/money/other/route-planning-app-kom...
So companies go there to die
Highly recommended the Bending Spoons episode of The Pragmatic Engineer podcast. They address the layoffs head-on and talk about some of their other unconventional stuff like no on-call. https://pca.st/episode/11464df6-e1cc-4b8f-a64d-a4de9a9ec170
I had never heard of Bending Spoons before.
Their Wikipedia article makes them sound like kind of a failure, but the entire second half of the page is talking about all of their acquisitions, more than one of which cost over $1 billion.
So what am I missing? How did this company get so much money?
I don't know much about Bending Spoons, but I associate them with Evernote now. Not sure if Evernote's downfall is associated with them or predates them.
I never used Evernote, that's just what I hear. From what I've seen over the years, people don't like the way the product has moved and they really don't like the frequent price increases for not product change.
Evernote was in decline in more than 5 years before their sale to Bending Spoons. The sale didn't improve anything, because Bending Spoons act as private equity. They layoffs, moving the job to cheaper locations and increasing the prices.
Someone's got to cover the costs of all those non-paying users.
20 years from Bending Spoons will be the final resting place of Anthropic.
For all the shit that PE gets, what you described is probably the best outcome possible from the POV of shareholders. If done well it should increase earnings per share. It's perhaps the best you can hope for in a situation where the company has been in decline for 5 years and you have no levers to effect change as a small shareholder.
This only works profitably because the users let themselves be stepped on, of course. But then again users who put their notes into a remote company's computer are those kind of people.
Bending Spoons has taken at least one of the apps I’ve used and stuffed them full of subscription models in a pretty blatant attempt to wring as much money out of the existing user base before the app becomes obsolete.
It's quite likely that the app was bleeding money before. Whether they're wringing money or being responsible with their finances I can't tell, but consider that the alternative could have been no app at all.
Evernote sucked by that time. Their user-driven support forums were so obviously a ploy to string along users while nothing changed. As a dev it was glaringly obvious to me they were milking not investing. Moving to Apple Notes was the simplest and best decision.
A good effort, but not at the level of “Twitter Acquires Magic Pony” or the unmatchable “Salesforce Acquires Slack”.
In all honesty, Bending Spoons acquiring AOL will probably have better synergy across their portfolio than Salesforce buying Slack. Having worked at SF, even working in dev rel/infra ops, it was mostly "slack who?". That acquisition was more like the Skype/Lync - aka, not really integrated, but tried - as opposed to MS buying GitHub and mostly keeping it independent.
If I would work at AOL I would start polishing up my resumé. They usually fire 80% after acquisition.
AOL was already owned by private equity so I'd imagine not much left to cut.
They bought Komoot, laid off 80% of the staff, but they still did a major redesign of the app and website afterwards. I expected outages, but so far it works like before.
> They bought Komoot, laid off 80% of the staff, but they still did a major redesign
This sounds like "doing a major redesign" would be something positive. I'm a paying customer since ages and use the app on daily basis. The new design adds nothing except confusion, at the same time they broke the app on my smartwatch. I'm pretty much thinking about switching apps because I don't see myself buying a new watch just because of this.
Some companies would be better off with less bored designers. This is exactly the same situation like a couple of years ago, when Spotify every week rearranged the GUI and every week I had to relearn how I can reach the same functionality. Back then I had to use the App Store to give feedback, but I see now I can do the same directly in the Komoot app. They're gonna have something to laugh about...
It was mostly a cosmetic redesign, no functionality has been significantly changed. Websites don't just stop working after people are fired immediately, but they slowly die or become home for parasites. Twitter is a great example of this.
Except that it now has ten times the number of reminders popping up to please subscribe for premium, even though I already have the world maps package, so they got some of my money already.
This might just be an accounting trick.
A lot of mature products act as a lottery ticket printing machine for the rest of the company - spend the cash on some other concept and hope that new thing becomes a stand alone product on its own.
Now that komoot is owned by a parent company, instead of printing lottery tickets that other employees are scratching off, the cash is being sent up to the parent company, who may just have employees in another entity being funded by the money from komoot.
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.
Sure, but isn't the user base also incredibly aged, and literally dying off? They're also not very tech-savvy or likely to embrace new offerings.
If anything, it seems like the opportunity is to reclaim the old brand and try to make it a thing with Gen Alpha kids or something, via kitsch and some genuinely useful offerings (like more email storage than gmail, or something).
Some of us would have been willing to pay --- still annoyed all my members.aol.com pages were first defaced by ads (I would've paid extra to not have such) and then went away (I'd've been willing to pay a reasonable fee to keep them online).
This does however explain why a bunch of accounts I forgot to log into for a couple of years are gone.
1.5 billion used to be an absolute ridiculous number to pay for a company not long ago. AOL? 1990s AOL?
But with 5 trillion dollar companies these days that are "worth" more than the entire GDP of Germany, why not. It's not real. It's just a number on a computer at this point.
This podcast episode has a couple of guests from that company. Recommend to whoever interested in this company: https://newsletter.pragmaticengineer.com/p/twisting-the-rule...
It comes down to 50$ per monthly active user. I wonder how they plan to recoup that.
Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.
AOL mail and Verizon mail had both been migrated to the yahoo mail backend when I left the company. This one kind of feels like a weird acquisition to me as that’s the story for a lot of AOL properties these days - a differently branded front end to the same services as their Yahoo counterpart. It would surely be much more costly to run AOL outside Yahoo as now you need to spread the costs of maintaining all that across fewer users
Somehow, my very first email, Hotmail (which was the only option when I got it really) is the only one from the 90s that is still kicking.
Earthlink remains great.
Yahoo! Mail is still working
> Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.
Yeah. I have some biz clients with long-held verizon.net email accounts. Ever since 2017, verizon.net has felt like some barely-there netherverse, where the laws of physics keep upending themselves for funsies.
In this analogy, the laws of physics are pop/imap/smtp settings (and auth req), which aren't at all well-tethered. I suspect the engineers have the server settings printed on D&D dice; I think they reroll their mail servers whenever the game isn't exciting enough.
So what happens to those biz email accounts now - now that the entire AOL snowglobe has been picked up by a different corporate toddler? I have no way to tell.
Part of me wonders how much of that 1.5B is the value of all those chat logs.
Chat logs from AOL Instant Messenger, which shut down in 2017, and was obsolete for almost a decade prior to that?
Actual press release https://www.businesswire.com/news/home/20251029086811/en/Ben...
Not sure how actively AOL is used, probably not really, but anything Bending Spoon touches is entshitified soon after. They most recently bought Komoot, and have already made questionable choices with a lot of firings and promoting paid plans. Same has happened to Meetup.
It is a sad reality that this company keeps buying good products and making it hostile for users who made it good, such as in the Komoot's or Meetup's case.
Not sure how actively AOL is used
Perhaps more than you think.
I was recently looking through an e-mail distribution list that my company uses and was surprised how many @aol.coms were on there. Easily hundreds.
People in the tech bubble vastly underestimate the number of @aol.com, @yahoo.com, @hotmail.com, @earthlink.net and other legacy e-mail addresses regular people still use. After all, it's their e-mail address. Why would they ever change it?
what does AOL even do these days? genuinely curious.
In addition to ads on their web properties, they still have a sizeable (though aging) userbase that they milk for unnecessary services. I cancelled my mom's AOL subscription years ago and they were charging something like $25/mo when the only thing she used was their (free) email service -- though of course during the cancellation they touted things like antivirus and ID theft protection that she apparently had access to. It's a legacy of when people paid them for their internet access -- no telling how many retirees (or estates) continue paying each month.
"Unexamined legacy subscriptions paid without a thought," is another way of saying, "Has too much money." If this is a widespread Boomer phenomenon, it explains a lot. I still kick myself for spending 6x MVNO pricing on my cell phone plan with a legacy carrier whose features I didn't need.
> I still kick myself for spending 6x MVNO pricing on my cell phone plan with a legacy carrier whose features I didn't need.
I have a friend who tried to switch to a MVNO (Cricket, I think) to save money and immediately switched back. Even though both companies were on the same network, the MVNO customers must have had a lower priority, because their service level was noticeably worse when literally the only thing that changed was the SIM card.
There's a good reddit, i think NoContract, where you can go to learn more about MVNOs. There are several tiers of them in practice and they each have their own "catches" and "advantages". I used Cricket many years ago when they had a punishing speed cap. In the modern days some of these caps have been relaxed, but as you suspected, prioritization is the main way the actual carriers differentiate themselves from the MVNOs that sell access to the same towers. The worst MVNOs have terrible priority and in any well-populated area congestion makes them super slow almost all the time.
The thing is, this is highly variable -- and also geographically variable -- and some MVNOs can now offer similar priority as a mainstream plan. US Mobile is one, which I've been using for a couple years. Their neat advantage is that they will sell you a SIM (or e-sim) that rides on your choice of the big 3, and they'll also let you port between them without any other change to your account. They call this "Tele-Port". Some people will do that even just to go on a vacation to a state with different "best carrier", since there's nothing stopping you.
Not all MVNO are the same in this regard, some sell the same quality of service data tier.
I switched from T-Mobile to Google Voice a few years ago for this reason. With 5 lines on the plan the T-Mo version was way too expensive. But then Google Voice raised their prices and T-Mobile offered as much better multi-line discount and I ended up switching back. Also, Google Voice tech support is absolute dogshit.
>"Unexamined legacy subscriptions paid without a thought," is another way of saying, "Has too much money."
I constantly see ads for services like RocketMoney which helps people find and cancel subscriptions. I could arguably be in the "too much money" camp, but I couldn't imagine seeing an unknown/unused charge on my credit card bill and not immediately cancelling it. Nonetheless, RocketMoney seems like a widely used product.
A surprising number of people clearly simply do not look at their credit card bills.
Doesn't help that sometimes the charges are coded like *TST VENDOR ACCT #1541*
I don't go over my bill every month but get a notification upon every new charge, and sometimes the only way I know that a charge I just put on at a store is the same one I got a notification for is because the charge amount is some relatively unique number.
It is easy to miss a subscription for something on a bill when it is less than £30. I had a match.com subscription I had forgotten about for about 7 years.
That business model is what a lot of tech companies actually bank on that why they require a credit card on a free sign up.
Ain't just boomers. Anybody with kids, and no existential financial crisis. I just finally managed to cancel an unexamined legacy subscription paid without a thought — after I noticed WTF I have one Adobe subscription, not 3, across 2 cards ... unfortunately the noticing part took like 3-4 years.
Additionally: it seems likely that it was the result of gas station pump skimmers, just because the card in question had never been used for any other kind of transaction.
I hate to admit it, but it’s like me and my Digitalocean bills (:
I don’t want to think about how much money I’ve paid them over the years for VMs I no longer need. A week ago I finally pulled the plug on those servers. Not a moment too soon…
It wasn't until the end of last month that they finally turned off dialup:
https://help.aol.com/articles/dial-up-internet-to-be-discont...
And I have people in my contacts whose active email ends in "@aol.com".
At least for my parents, there was a real fear of losing access to their 20+ year old email address if they stopped paying. I don't know if it was founded on anything, but it got them to keep paying through a decade-plus of non-AOL broadband.
They got own branded Chromium with extra features: https://youtu.be/z_NpZmk61Qo
I wasn't even aware they were still around until a couple of days ago I received an email from an aol.com domain. Best bet is they're just a dead mall.
Bending Spoons hoovering up old notable names
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.
I think there's something kind of astute here, which is that anyone who is still using AOL products at this point is someone who is very resistant to changing "email and web content properties" providers, and is likely willing to passively tolerate additional enshittification and monetization
Yeah, for another 10 years or so tops.
On the other hand, they are the easiest demographic to scam out of money, which seems fitting for a company like AOL.
Why would it even be worth that? Patents? Copyrights? Certainly not the trademark.
Revenue. They’ve still got millions of email/portal users and they own LifeLock, Lastpass, and a bunch of other crap. They are still rumored to do nearly a half billion a year in revenue and the margins are good.
Then 1.5 B is a steal!
> they own LifeLock, Lastpass
AOL owns neither of these
Can someone enlighten me on the economics of such a deal?
From what I know about acquisitions, valuations are in the range of 10-12 times annual EBITDA (or perhaps even profits). This would mean that AOL is making 150 million a year. Is that correct?
From the first sentence of the half-page article: "AOL still drives hundreds of millions of dollars of free cash flow"
Proof we are in the weirdest timeline
RIP AOL: 1983 - 2025
Least offensive Bending Spoons acquisition to date. I don't really mind if they kill this one?
Press release: https://www.businesswire.com/news/home/20251029086811/en/Ben...
I didn't know AOL was still alive.
Dead now though. Bending Spoons is the kiss of death.
Interesting choice to give your company the name of a notorious fraud.
The name comes from the Matrix, supposedly. But yeah, they seem more Uri Geller than anything else.
Is boomer goodwill that valuable?
Everytime I hear Bending Spoons it's just ugggh. Too much money. It feels so predatory. And for what? Absorb and abuse the userlist or whatever they're actually trying to get ahold of.
Bending Spoons is a joke company that buys company with hopes to restructure them to meet some nonsensical financial numbers made up in an excel spreadsheet.
Still have no idea why they have so many job applications, they don't actually hire.
AFAIK (I am Italian) they have a very long and difficult hiring process, comparable to a FAANG.
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